How to Start Big mart retail franchise



Big mart- Bigger franchise opportunity

Supermarket franchises are like the Parle-G of the Biscuit industry in India. The growth in supermarkets retail chains in India has been so astonishing and so fast paced that its number increased from just 500 in 2006 to 8500 supermarkets in 2016

One of such franchises is Big Mart. It is a super store based in LA, California. It it’s an online food and grocery store has over 22000 products with over 1200 brand in its catalogue to offer to its customers

How would you want to take advantage of this plush Grocery store franchise ?

About Big Mart

Big mart, is an international brand which started its journey from America in 2007. It’s a departmental and convenience store retail chain.

It entered India via franchise model in 2017 in Kolkata. It started its first franchising concept “shop from home” from Delhi NCR which is now an “outlet store”

Facts about Big mart (India)

·        Industry             : Retail

·        Headquarters   : Kolkata

·        Type                   : public company

·        Company size   : 201-500 employees

Products offered by Big Mart retail

·        Grocery products

·        Dairy products

·        Organic products

·        Bakery food

·        Frozen food

·        Free home delivery

    I.        Everything you need to know about Big mart retail franchise

A.  Unique selling point (USP): The unique selling point of this franchise is as follows

·        Wide range of products from grocery to phone and mobile recharges

·        Attractive prices and high quality products

·        Availability of routine products which cause a routine demand

B.  Business model of Big mart franchise

                     i.        Value proposition: The value which this retail chain franchise is likely to provide to you is 

·        Perk of being an international brand

·        Wide range of variety from groceries to magazines mobile recharges

·        High profit margins

                   ii.        Target consumers: The target consumers of this franchise opportunity are:

·        Middle income level population

·        Restaurants and hotels

·        Retail stores

·        Households

·        Millennials

                 iii.        Competitor review: The competitors to your franchise model are

·        Spencer’s

·        Ratnadeep

·        Big bazar

·        7 eleven

                 iv.        Marketing strategy: The marketing strategy that is implemented by big mart is

·        Hoardings

·        Billboards

·        Sponsorships

·        Festive discounts and offers

C.  Benefits of starting a big mart franchise is

·        Benefit of an international franchise: By taking up this franchise you are likely to enjoy the benefit of being a part of an international brand

·        Brand name: Being a part of a Big mart franchise you are likely to enjoy the customer loyalty and trust this supermarket store has gained over the years getting you massive sales and demand

·        Benefits of essential commodity: This franchise opportunity is likely to get you an opportunity that deals you in essential commodity which is likely to remain unaffected irrespective of political, global instabilities

·        Large target customer base: This franchise opportunity brings you the demand from the majorly populated consumer base of India that is the middle and working class because of its wide range of products it offers

·        Assistance by Big mart: The assistance provided my big mart is another benefit and which is as follows 

§  Company bears all the expenses related to the operational work

§  Company pays 1% minimum guaranteed income to the franchise on the total investment cost

§  Company will pay the operation bills : electricity, water bill etc

§  Marketing support etc

D.  What are the requirements and qualifications for the big mart franchise

·        Requirements

§  Space requirement 

Franchise typeSpace requirement  ( in sq ft) 
1.   State1000 
2.   District1000 
3.   FOCO model based 300 
4.   Delivery franchise100 

·        Qualifications

§  People who have an ambition to be entrepreneurs

§  Have the ability to full-time invest in the venture

§  Are innovative and customer oriented

§  Standard franchise agreement

§  Rental/lease agreement

§  Franchise in a prime location

E.  Investment required to set up a Big mart franchise

Franchise typeInvestmentBrand/franchise feeRoyalty/ commission
1)   FOCO model₹19 lakhs₹5 lakh10%
2)   State vise₹50 lakh-₹1 crore₹10 lakh5%
3)   City vise₹30 lakhs-₹50 lakh ₹8 lakh 3%
4)   Delivery₹5 lakh  

Profits made from a big mart franchise

The profits one is likely to earn from a big mart franchise is as follows

·        Income on sale – ₹3 lakh per month

·        Fixed income on investment- ₹ 25000

G.  How to apply for a Big mart franchise

One can apply for a big mart franchise

·        Either by visiting the official website of  Big mart and filing out the application for the franchise registration

·        Or by contacting big mart through it’s official contact number or email address and addressing the query to seek the procedure of a big mart franchise application

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