Amul Parlour Franchise Overview

Imagine an Indian company, beginning its operations 74 years ago from now, establishing its space across 40 countries, which has created an economic network that links more than 3.1 million village milk products with millions of consumers in India.

It’s okay, don’t put your imaginative skills to a test there because a company like this exists and goes by the name, Anand Milk Union Limited. Still didn’t get a hint? We’re talking about that jingle which is not easy to get rid of once heard Amul doodh peeta hai India. Here’s why you need to gulp this franchise down

Amul, is an Indian dairy cooperative society based at Anand in the sate of Gujarat. Amul spurred the India’s White revolution which made India the largest producer of milk and milk products

These milk and milk products are sold through retail chains, supermarket stores, online grocery stores and the most important distribution channel, through Amul parlour franchise

Facts about Amul

Industry	Dairy, FMCG
Founded	1946
Founder	Tribhuvandas Patel
Headquarters	Anand, Gujarat
Revenue	$5.4 billion (2019-2020)

Everything you need to know about Amul Franchise

Unique selling point (USP): The unique selling point of this business is

A mass-market player caters to all consumer niches without any premium offerings.
Provides quality with affordability.
Wide variety of products ranging from milk products to Amul chocolates and cheese.

Products and Target Consumers

Products offered by Amul parlour

Target consumers

Amul milk
Amul roti softener
Amul camel milk
Amul puffles
Bread spreads
Cheese
UHT milk
Panner
Dahi
Ghee
Ice cream
Milk powder
Chocolates
Lactose free milk
Fresh cream
Amul sour cream
Pouch butter milk
Mithai range
Mithai mate

Restaurants and hotels
Cafés
Canteens
Unorganised tea stalls and street food
Households
Bakery shops
Fast food chains
Dessert shops
Retail grocery chains
Supermarkets
Sweet shops
Online grocery stores

Business model of Amul

Value proposition

Competitor review

The value which this business is likely to provide to you is

Minimal investment
Assistance from Amul
Large consumer market

The competitors to your Amul franchise are

Scoops
Vadilal
Kwality walls
Mother dairy

Marketing strategy: The marketing strategy that is implemented by Amul is

Advertising through tv commercials
Newspaper promotions
Social media marketing
Ties ups with other brands

Benefits of starting an Amul franchise

Brand name: The biggest advantage of taking this company’s franchise is the trust, loyalty it has built among the Indian population through its quality offerings and wide range of produces over a period of 75 years.

Large consumer market: This franchise is likely to bring you a large customer demand because of how Amul has established its self a monopoly when it comes to dairy product. The entire India population will be you target consumers.

Easy operations: The Amul franchise comes with easy management in terms of operation which comes from the assistance this company provides in storage, inventory management and distribution of its products.

Reasonable investment: This franchise brings in various investment opportunities which you can take up depending on your capital capability and comes with reasonable profit margin.

Assistance by Amul: You also get the benefit of seeking advantage from Amul like

GCMMF will supply backlit signage

Additional purchase discount

Inauguration support

Subsidy on all equipment’s and branding

What are the requirements and qualifications for setting up this franchise

Requirements

Deep freezer
Visicooler
Milk cooler
Pizza oven
Equipment’s
Mixer
Cone handler machine
POS Machine

TYPE OF FRANCHISE	SPACE REQUIREMENTS (in sq ft)
1. Amul preferred outlet	100-150
2. Ice creams scooping parlour	250-400
3. Amul unit at railway stations	50-100
4. Parlours at centre of excellence (COE)	500-7”0

Qualifications

Documents required to qualify as an Amul franchisee owner is Aadhar card, PAN Card, Bank details.

Investment required to set up Amul franchise

TYPE OF FRANCHISE	SECURITY DEPOSIT	APPROX. COST	EQUIPMENTS
1. Amul preferred outlet	₹25000	₹80000	₹80000
2. Ice creams scooping parlour	₹50000	₹300000	₹ 150000
3. Amul unit at railway stations	₹100000	₹2.5-4 lakhs	₹50000
4. Parlours at centre of excellence (COE)	₹50000	₹2.5-4 lakhs	₹50000

Profits made from an Amul franchise

The profits that one could earn from an Amul franchise is ₹5-₹10 lakhs per month

Application Process

You can apply for an Amul franchise by

Either calling on the toll free number of Amul available on its official website and addressing your desire to take up the franchise depending on your financial capability

Or by filling the application form at the official website of Amul and addressing your query to take up the franchise and seek for application procedure.

Suggestions

This franchise is going to run as smooth as an Amul butter spread on a bread so here are few suggestions if you’re still thinking about the whys

Firstly, having an Amul franchise would be owning an essential product business the demand for which is consistent and always there.

Secondly, because of its its wide product range the profits from this business are very suffice.

Lastly, the orders and sales which comes with this brand is just the reason you need to take up this opportunity.

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