Tea could just be tea for everyone else except for us Indians. Tea is a solution for every possible situation here, from keeping your guests entertained to realising the stress felt on doing so, a cup of tea would do.
Understanding this niche demand of the entire Indian consumer market is how Yewale Amruttulya , a traditional tea outlet of india had found its place in the routine day of its consumers.
Yewale tea is a pune based tea startup which caters to the demand of tea among the consumers through their outlet. It has an estimate of 30 branches in Pune and is aiming to expand by establishing as many as 100 outlets in Maharashtra
Unique selling point (USP): The unique selling point that the Yewale tea franchise is likely to bring to you is:
The business model of the Yewale tea franchise can be defined using these four variants :
Value proposition: The value this tea franchise is likely to get to you is:
Target consumers: The target consumers of this franchise would be :
Competitor review: The competition to this Yewale tea franchise isn’t as aggressive because of its niche milk tea product. But other competitors would be:
Marketing strategy: Since the beginning the founders of Yewale tea has seen to have adopted a word of mouth promotional strategy to make their tea of a routine consumption for everyone residing in Pune.
But while establishing a national space the strategy to be adopted by your Yewale tea franchise could be
The benefits of a Yewale tea franchise are as follows :
Wider target market: Because every cup of tea a Yewale is priced at a decent price of ₹10 it is made affordable by consumers belonging to every income level from constructional unskilled labour to a CEO of a company can calm themselves down with a cup of Yewale which is absent in other high end tea outlets
Brand reputation/name: Yewale Amruttulya’s values of serving tea without compromising the quality of milk, preparing it at Yewale’s place to ensure a uniform taste and the history of Yewale is likely to get you loyal and routine customers
Benefit of the Indian consumer market: The demand for tea is omnipresent in India. It’s a product for everyone, required by them everywhere with an average consumer consuming 2 cups of tea every day
of 100-250 sq ft to establish a Yewale tea franchise outlet in prime locations
To start with a Yewale tea franchise you require the following documents
For Regular Model(Metro Cities),Total Investment- 10,50,000/- (Excluding GST)
Franchise Fee – 3,00,000 + 18% GST
Marketing Fee – 1,50,000 + 18% GST
Infrastructure – 5,00,000 to 6,00,000 (Excluding GST)(The costs are indicative. It may vary depending upon the location, infrastructure, and renovation.)
A Yewale tea franchise is likely to yield a profit of ₹1,00,000 per month
If you are willing to apply for a Yewale tea franchise, you are required to visit the official website and leave your personal details after submitting the application and wait for a follow up action.
Why don’t you release your stress off and daydream of enjoying profits out of this franchise while we help you make a decision:
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