How to Start Royal Enfield Franchise in 2022
Starting a Franchise business or acquiring a dealership of a brand has become very common among individuals as it gives them a head start in the ever-competing business world. However, acquiring the Franchise or the dealership of the top-most or a luxurious brand in the market that has developed its brand value since ages is a different story and success. If we turn our attention to the automobile industry and the two-wheeler sector, one name that stands at the top of every other brand in the sector is the Royal Enfield brand.
About Royal Enfield Franchise / Dealership
At the outset, Royal Enfield requires no introduction. It is considered to be a luxurious brand in the motorcycle industry and has laid its foundation way back in the year 1901. Ever since, the brand has had a presence of more than 120 years where it has strived and achieved success without any advertisements, as contrary to all the other brands in the market. Currently, the brand holds and leads in the motorcycle sector in various countries such as Japan, England, Germany, France, US, and so on. Acquiring the dealership of such a brand in India has been a dream for many individuals.
Royal Enfield is also the best-suited motorcycle in a country like India. Despite being considered as a luxury product, it does well in the bad road conditions in certain areas and has a long life as compared to other motorcycles out there. With its presence in more than 50 countries, Royal Enfield offers and sells various types of models in India. One of the commonly favoured models by Indians which is also economically reasonable for people is the ‘Bullet’. The brand also provides various accessories and even its own customised Royal Enfield clothes for bike enthusiasts.
Advantages of Royal Enfield Franchise in 2022
Generally, as Royal Enfield is a well-known brand, there is no doubt about the advantages that an individual would have upon having its dealership. However, apart from the brand value, there are other certain advantages as well that would benefit a dealer greatly in his/her venture.
The various advantages of acquiring the Royal Enfield Franchise are mentioned as follows.
Investment Required for Starting Royal Enfield Franchise in 2022
Investment decides the return on investment and the likely break-even ratio that an individual would achieve after acquiring the franchise or dealership. As it is a luxurious and renowned brand, the dealership fee or the total investment is quite high and goes in the range of 50 Lakhs to 1 Crore INR. This includes all the cost, brand fee, etc, whichever is necessary. Apart from this, the dealer is also required to pay a royalty percentage every month to the brand directly. The royalty fee is 5 % of the total monthly gross sale.
Requirements for Starting Royal Enfield Franchise in India
To acquire the Franchise of Royal Enfield, there are certain criterions or requirements that one must adhere. The various requirements are mentioned as follows.
How to Apply for Royal Enfield Franchise in India
To apply for Royal Enfield dealership, there are various modes through which an individual can get in touch with the brand representatives. The best and recommended way is to visit the official website of the brand and go through all the details before applying for the Franchise or making any enquiry. By clicking on the ‘Become a Dealer’ option you would find all the details about the brand. The official website is as follows;
1. What is the investment required for acquiring Royal Enfield dealership?
Ans. Depending on the location, the investment would vary between 50 lakhs to 1 Crore INR.