The food industry saw a major change way back with the introduction of what became a sector in itself which was called as ‘Desserts’. Be it shakes, milkshakes, cakes, cookies, frozen desserts, etc., have won the heart of many Indian citizens, especially the teenage generation with their taste. When the word ‘milkshake’ turns up, the first brand that comes to the mind of the Indian foodies is the milkshakes served by the Keventers brand. Keventers is a brand that has its presence for more than a century and it keeps on fulfilling the taste of its customers.
From what started as a business driving its sales from dairy products way back in 1900’s, has now became a brand that offers enticing and mouth-watering milkshakes to its customers. In a manner, Keventers is a century-old brand that started as a dairy and then recently entered into the milkshakes category. It is thanks to Keventers that the Indian customers, especially the young ones have a fancy for the milkshakes. It is not just the quality and the different flavors of the milkshakes which have attracted the brand’s customers but also the manner in which they serve.
The brand serves its milkshakes in small glass bottles which have its name engraved on the bottle. This not only displays its professionalism, but also the personalization and branding which seems to have pulled many customers. The idea of serving milkshakes in retro bottles makes it look like a lost antiquity, giving it a vintage feel, thereby surprising the young ones and making it nostalgic for the old ones. The customers are also free to reuse the personalized type of retro bottles after finishing their milkshakes, this further promotes and adds as one of the important unique selling points for the brand.
A century year old brand already has a lot of benefits in itself to offer to all its unitholders. Although Keventers totally stands out in the market, there are various advantages that the unitholders can enjoy by being a part of the brand. The various USP’s of Keventers band are mentioned as follows.
It would be fair to declare that Keventers being just a brand offering milkshakes, almost has the monopoly in its sector. The total investment that is required by an interested candidate to pay for acquiring the Franchise of Keventers ranges between 25 to 30 Lakhs INR. This investment includes 9 lakhs INR being the franchise fee of Keventers, the cost of contractor being 8 lakhs INR, and the marketing and miscellaneous expenses summing up to the rest of the amount.
The return on investment period is said to be around 12 months for most of the Franchise units. It is said to be a profitable business with a market size of 1,500 Crore INR in milkshakes and flavoured milk with an annual growth rate of 25%.
To acquire the franchise of Keventers, you, as a potential unitholder are expected to meet their criterions and obliged to follow them. A few of the requirements necessary for every unitholder are mentioned as follows.
There are various modes through which you can apply for Keventers Franchise. You can email them, visit their office directly, or visit the website of the brand. The recommended and the easiest way is to apply through the website of the brand. Upon visiting the website, click on ‘Franchise’ option, you would be required to fill an enquiry form. After entering all the details, you would be contacted by the representatives of the brand and the process would move further. The official website of the brand is mentioned as follows.
The investment ranges between 25 to 30 Lakhs INR.
The concept of Retro bottles makes the brand more famous.
Around 12 months
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