Social Media Marketing is a tough process to begin with, especially for businesses on small scale, as most of them do not know how to create a strong profile and effective marketing on social media. However, as for those who do carry on Social media handles and build engagement, they face trouble with managing those handles on different platforms. Handling or managing these platforms can be complicated and would impact the overall performance of your social media marketing. The best solution could be to opt for various social media management tools.
Social media management tools enable you to automate, analyze, control, and dive deeper into the various social media handles that you have. These tools can update or upload similar content on all your social accounts, you can also schedule future updates, and it also helps you to find the most appropriate and effective content to post and the timing to post it.
Social Media Management tools may cost you some money, which makes many individuals rely on handling their social media handles by themselves and that is fair as it is not mandatory to have such tools. However, there are too many reasons why you should consider having such tools, let us have a look at a few of the Important points to have social media management tools.
1. Saves Time
The most useful benefit that you can gain from using such tools is that it would save you a lot of time that you would have spent otherwise. Normally for posting content, you have to go through all handle one by one, but by using such apps, it can post the content on all your platforms in one go.
2. Managing multiple accounts
It becomes difficult to handle your accounts on different social media platforms. While one account may have a stronghold, the other one wouldn’t be that engaging. Social Media Management Tools ensures that all accounts are handled properly and with equal weightage, thus creating engagement on all your handles.
3. Conversations and Posts
A part of Social Media marketing is to have the proper engagement with your followers or with your audience. These tools help you to manage all the conversations received through different handles and maintain a good reputation and relations. As for posts, you can also schedule future posts for all your handles at one go.
4. Keeps you consistent
A part of maintaining engagement is to be consistent with your content on all the platforms. With the help of these tools, you would always be consistent with your content and never miss any day or chance that would impact your readymade engagement.
After understanding the various reasons why such tools should be used, and realizing their importance, it is also important that you choose the right and the best tools that are available out there. Some are free, but most of them are usually paid. Let us have a look at some of the best social media management tools.
Considered as one of the biggest Social Media Management tool, it is believed to be used by more than 16 million people and that too in more than 100 countries. A Major reason for people preferring Hootsuite is because it brings all your social media handles in one place and makes it very easy to handle all the content. With so many users opting for this tool, it can be a perfect choice. Their charges are a Free plan with a few features, or 19$, 99$ per month.
Another widely used tool is the Buffer. It offers a free plan with limited features, such as only 3 social handles are allowed in one go. The Best part about using this tool is that you can access it through any device, it is a software that is compatible with all sorts of platform. With their users appreciating the tools and features offered by Buffer, you can use this tool for creating engagement and also, analyzing it. Apart from the free plan, it costs around 15$, 99$ and even 399$ per month.
A trending tool that was developed with the intention of favouring businesses or agencies having a huge client list. One of the unique features that users love in this tool is the dashboard that it offers, enabling a user to perform various tasks and various integrations that could help in attracting your clients. Agencies with a big client list should definitely opt for Sendible. Their plan ranges from 29$ to 299$ a month.
4. Crowd Fire
Termed as one of the trending tools for social media management, Crowd Fire has many unique features to offer to its users. You can link almost all of your social media handles from different platforms through this tool, and also get deep and detailed analytics for the same. Crowd Fire has a free plan to offer, the paid ones range from 9.99$ to 99.99$ per month.
5. Zoho Social
Claimed to be the most widely used Social Media Management Tool in India, Zoho Social has many features that work in favor of Small scale as well as large scale businesses. With its unique dashboard, you can always keep a track of your posts’ performance and also analyze what works well for you. Zoho Social offers various plans ranging from 900rs to 24000rs per month.
6. Sprout Social
Known as the only social media management tool that also focuses on customer relationship management, Sprout Social is another widely used tool by businesses. Offering various features, such as monitoring, analyzing, and also reporting timely, it can be used effectively to manage all your social handles. As CRM is quite important, Sprout Social offers wonderful reports that can be used as testimony while presenting to clients.
From understanding the importance of Social media marketing and engagement, it is necessary to have a social media management tool to maintain that engagement and keep building your brand. A few of the Best Social Media Management Tools are, Hootsuite, Buffer, Sendible, Crowd Fire, Sprout Social, and Zoho Social.
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