How to Start Auntie Anne’s Franchise In USA ?


Auntie Anne’s is an American chain of food and restaurants specializing in soft pretzels and beverages. It’s a global food franchise, famous for its pretzels, lemonade, a variety of dipping sauces, drinks, and homemade baking mix. With 12 company-owned and 1800+ franchised locations it is operating across the United States, Asia, and the Middle East. 

The brand’s emphasis on “selling happiness” was started by husband-and-wife Anne and Jonas Beiler in Pennsylvania in 1988 and started franchising in 1989. The company offers franchises for its single Shop, Concession Shop, and Co-Branded Shop, its headquarters is located in Atlanta, Georgia. 


The benefits of opening an Auntie Anne’s franchise are that you are joining a family that is Operating under a recognized brand name, and they provide ongoing assistance and financial assistance.

Multiple Venue Options: The company benefits franchisees in choosing its Venue because they come up with multiple Venue Options. It’s up to franchisees whether to open their outlet at an urban Street site, a college or university, a shopping mall, an outlet center, an airport, a train station, a travel plaza, an entertainment center, a food truck, pop-up store, or commissary location. 

Menu Diversifying and offering catering:  This is another benefit that Auntie Anne’s franchise has come up with, to diversify the menu and offer catering which will result in varying income streams. 

Franchise Packages: To suit franchises’ interests and their financial resources they benefit franchisees with various franchise packages.

Training: They provide on-the-job training and classroom training for the success of their outlet.

Books you Must Read

pretzel business Book
Business Franchise Book

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If you want to own its franchise, then they are looking for motivated and passionate franchisees. Apart from this, you need to make sure you are aware of its franchise requirements like its initial Franchise fee, royalty fees, and costs.

  • Initial Franchise Fee $10,500 – $35,500
  • Net Worth Requirement $300,000 – $580,000
  • Liquid Capital $100,000
  • 7% to 8% of Royalty
  • 1-3% Ad Royalty Fee. 
  • 20 years of Term Agreement.


Auntie Anne’s offers a single Auntie Anne’s Shop, Concession Shop, and Co-Branded Shop. Its estimated franchise operation ranges from $146,050 to $523,500. The following list is a part of its initial investment.

  • Initial Franchise Fee $35,500 – $35,500
  • Construction and Build Out Costs $27,000 – $194,000.
  • Permitting $2,000 – $4,000
  • Equipment Package $21,000 – $60,000
  • Millwork $5,000 – $27,000
  • Furniture $0 – $2,500
  • Menu Board, Graphics, and Interior Signage $250 – $12,000
  • Exterior Signage $1,500 – $7,000
  • Computer System $6,000 – $24,000
  • Smallwares $1,000 – $4,500
  • Architect/Engineer $2,000 – $12,000
  • Rent $2,000 – $10,000
  • Grand Opening Marketing $1,000 – $5,000
  • Legal and Accounting  Fees $5,000 – $10,000
  • Insurance $2,000 – $10,000
  • Misc. Opening Costs/Office Supplies $13,000 – $25,000
  • Security Deposits of $0 – $15,000
  • Training and Support Fees $0 – $3,500
  • Travel and Living Expenses during Training $3,500 – $7,500
  • Opening Inventory $3,300 – $4,000
  • Additional Funds – 3 Months $15,000 – $51,000.
  • Total Investment $146,050 – $523,500

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Auntie Anne’s Franchise is a profitable business, as per recent data they were able to generate a total revenue of $221,276 and a net income of $174,623.


  • Franchise Revenues $221,276
  • Total Revenues $221,276

Net Income: 

  • Operating Income of 176,188
  • Income Before Income Tax Expense 176,188.
  • Income Tax Expense of 1,565
  • Net Income of $174,623

At an average of 15% to 20% profit margin it will take above 6 to 5 years for Auntie Anne’s Franchise owners to recoup their investment. At an average of 15% to 20% profit margin it can generate estimated profits of $89,609 and $119,478. The highest Net sales of Auntie Anne’s Franchise is $2,383,796 and its recent average net sales were $636,952.

After deducting the fees Auntie Anne’s franchise owner makes $66,242 annually.


Auntie Anne’s is famous for its pretzels and its variations in pretzels. This full-flavored menu comes up with many other food and beverages products that are also listed below

Pretzel Buckets: Original Pretzel Nuggets Buckets, Cinnamon Sugar Pretzel Nuggets Bucket, Pepperoni Nuggets Bucket, Mini Pretzel Dogs Bucket.

CinnaPacks: Classic Cinnapacks, Classic Minibon Cinnapacks, Classic Bonbites.

Pretzel Nuggets: Original Pretzel Nuggets, Cinnamon Sugar Pretzel Nuggets, Pepperoni Pretzel Nuggets.

Pretzel Dogs & Mini Pretzel Dogs: Mini Pretzel Dogs, Original Pretzel Dog.

Classic Pretzels: Original Pretzel, Cinnamon Sugar Pretzel, Pepperoni Pretzel, Sweet Almond Pretzel, Roasted Garlic & Parmesan Pretzel, Sour Cream & Onion Pretzel, Jalapeno Pretzel, Raisin Pretzel.

Best Business Courses

Franchise Business Courses

Cinnabon Baked Treats Classic Roll, Classic Bonbites, Classic Center of the Roll, Cinnasweeties, Cinnasweeties 10 count, Cinnabon Stix 5 Count, Cinnabon Stix10 Count, Churro Stick 1 Count, Churro Sticks 2 Count, Frosting Cup, Cup of Pecans.

Refreshing Drinks: Original Lemonade, Lemonade Mixers, Freshly Blended Fruit Smoothies, Frozen Lemonade Mixers, Lemonade Iced Tea, Unsweet Tea.

Cinnabon Beverages: Chillattas, Mochalatta Chill, Hot Cocoa.

Dips: Cheese Dip, Hot Salsa Cheese Dip, Sweet Glaze Dip, Honey Mustard Dip, Caramel Dip, Marinara Dip, Light Cream Cheese Dip.


In the United States, Auntie Anne’s Franchise is operating with over 1,200 franchises and more than 700 international locations. Here is the list of top US states with the most number of Auntie Anne’s Franchise locations

Pennsylvania with 130 stores for every 98,477 people which is about 10% of its locations.

Florida with 112 stores for every 191,768 people which is about 9% of its locations.

New York with 98 stores for every 198,510 people which is about 8% of its locations.

Texas with 94 stores for every 29 million people which is about 7% of its locations.

California with 85 stores for every 39 million people which is about 7% of its locations.

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Application Process

If you are interested in a baking business and want a brand with crafted marketing solutions then here is Auntie Anne’s family all set to help you with such a franchise, if you are interested in this brand and are looking for its application procedure. Follow these step-by-step guidelines provided by FOCUS Brands to reach out to Auntie Anne’s franchise

More Information: Here you need to select Auntie Anne’s, then the United States as an interested country, your basic information, and other necessary details to get started.

Introductory Call: Its team members will call you for further introductory details. 

Brand: Here you will know much about the brand and you can ask questions regarding its franchising. 

Paperwork: Review its FDD and fill out its franchise application.

Research: They will invite you to attend its Discovery Day or talk with other franchise owners to get a clear understanding of the business.

Official: Once they will approve you officially you will be welcomed into the brand of Auntie Anne’s franchise and can open your location.

For further details visit 


Auntie Anne’s is a profitable business and you can make a good margin of profit from this business. Its menu is turning it into a hub for foodies and Americans are loving its pretzels so the business is growing constantly in America and other parts of the world.

They are providing opportunities throughout America and in other regions as well. They are looking for potential franchisees who can rank them up in this business sector, if this is a fit for you then it’s worth investigating.


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