The digital age has proven the advantages of having a business running online and also the disadvantages of not having your business operating in the digital world. Businesses who stuck to their traditional means incurred a huge loss and some even went to an extent of a ‘shutdown’. For every business, wanting to step into the online selling, Shopify became the ideal choice to provide them with their own digital store. Shopify is an E-commerce platform that provides a business owner with an online store and ensures the smooth functioning of online selling. However, you can optimize and utilize your online store further with the help of email marketing tools.
Having your online store through Shopify simplifies your online sales and also keeps your business going. However, to capture the visitor’s details or to strengthen the relations with the existing customers as well as keeping them updated of new arrivals, an online store needs to opt for some favourable marketing tactic. Capturing and increasing your email subscribers is the easiest and the most effective type of marketing strategy.
Email marketing tools are tools advertisers use to make, send, test, enhance, and report on their email campaigns. One of the most widely recognized email advertising instruments is an email specialist organization, or ESP, similar to Campaign Monitor. Campaign Monitor empowers organizations to make lovely messages, make computerized travels, and convey customized messages that work on your relationship with clients.
As we discussed above, apart from maintaining relations and keeping your customers updated with the recent offers and products of your brand you can also acquire details of your visitors by maintaining an email list. Email marketing tools helps you for the same aspect, however, with dozens of email marketing tools out there, it becomes difficult to select the right tool. The top 5 best Email Marketing tools that are well suited for Shopify are mentioned as follows.
Zoho Campaigns was made to make, convey, and oversee incorporated email campaigns that can help in boosting the deals of an organization and its customer base. Zoho Campaigns is an email advertising tool that can empower a brand to extend its span with an extraordinary capacity to coordinate with crucial applications such as WordPress, YouTube, etc.
Zoho Campaign can be used to your advantage in the most efficient way if you take time to study and understand the various features that they offer.
ActiveCampaign is not an ecommerce-only marketing solution, but Shopify customers can find email functionality, SMS, automation, in-depth CRM, custom forms, segmentation, and site messages. In a way, the features and the workings of ActiveCampaign are similar to a CRM.
ActiveCampaign has its monthly plans offered for as low as 9$ per month which is capped at certain subscribers. Hence, it is a feasible option for users to try out this tool as per their requirements.
GetResponse is an email marketing tool that serves multiple purposes, it helps an individual to also create webinar solutions and also a landing page. As per the recent stats of the company, it has a user base of more than 3,50,000 people.
With the addition of few of the features, using GetResponse for Shopify can be very useful and also budget friendly for a user.
MailerLite is an easy-to-use tool and is cost effective as Shopify marketing solution. MailerLite is a web-based email marketing service that principally targets bloggers, freelancers, plus small to medium-sized businesses.
With webinars and an easy-to-use interface, MailerLite can be a good choice of marketing tool for Shopify as they even have training sessions on how to progress in email marketing.
ConvertKit is one of the new players in the Email Marketing tools but it has been gaining a huge popularity since an early stage.
As per the stats, ConvertKit is one of the most widely used tool for Shopify as it simplifies and offers better features than the rest of the tools.
No, it is only working for the old users, new users are not able to connect it with Shopify
You can finish the entire process by visiting the ‘Marketing’ tab on Shopify.
Yes, Shopify offers such a feature if associated with the concerned email marketing tool.
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