Why Ondc Is Set To Shakeup India’s Food Delivery Market ?

Introduction To Ondc Shakeup FD

India’s food industry is anticipated to expand significantly with the entry of ONDC. This government backed platform connecting buyers, sellers and service providers is likely to challenge the dominance of Zomato and Swiggy. Following a successful trial in bengaluru, it expanded its services to multiple cities. 

The Open Network for Digital Commerce (ONDC) is poised to revolutionize the Indian food delivery market by introducing an open and interoperable digital infrastructure.

This aims to capture all participants, including retailers, aggregators, logistics companies, and customers, to benefit from the level playing field that this cutting-edge platform aims to establish.

Impact of ONDC :

ONDC is set to shake up the Indian food delivery market in the following ways :-

  • Interoperability : ONDC promotes interoperability, allowing various stakeholders to seamlessly connect and interact with each other. This means that merchants and aggregators can access a wide range of delivery services, logistics providers, and payment gateways without being tied to a specific platform. It eliminates the need for multiple integrations, reduces operational complexities, and enhances efficiency in the delivery process.
  • Increased Competition : By fostering a competitive environment, ONDC encourages the participation of multiple players, thereby offering consumers a wider choice of food delivery services. It prevents monopolistic practices and enables smaller players to enter the market more easily, leading to increased innovation and better services. This competition benefits consumers as they can compare prices, quality, and delivery options, ultimately driving down costs and improving overall service quality.
  • Reduced Costs : ONDC aims to reduce the cost burden on merchants and aggregators by eliminating the need for separate integrations and contracts with multiple service providers. This simplification of processes can result in cost savings for businesses, allowing them to offer more competitive prices to customers. Furthermore, ONDC facilitates direct communication between merchants and logistics providers, cutting out intermediaries and reducing additional charges.
  • Streamlined Operations : The ONDC platform provides standardized APIs (Application Programming Interfaces) that enable seamless data exchange between different systems. This streamlines operations for merchants, aggregators, and logistics providers, allowing for smoother coordination and faster order processing. It improves operational efficiency by streamlining order tracking, inventory management, and payment processing.
  • Consumer Empowerment  : ONDC places a strong emphasis on consumer rights and protection. It ensures transparency by providing consumers with access to detailed information about various food delivery services, including ratings, reviews, and pricing. As a result, the market becomes healthier and more focused on the needs of the customer by enabling consumers to make decisions based on their preferences and experiences
  • Innovation and Collaboration : By creating an open digital infrastructure, ONDC encourages innovation and collaboration among different players in the ecosystem. This paves the way for the development of new technologies, such as AI-driven delivery optimization, smart logistics solutions, and personalized customer experiences. It also opens up opportunities for startups and smaller businesses to contribute to the growth of the food delivery market.

The Open Network for Digital Commerce (ONDC) is set to shake up the Indian food delivery market by promoting interoperability, increasing competition, reducing costs, streamlining operations, empowering consumers, and fostering innovation and collaboration. Through its open and inclusive approach, ONDC aims to create a more efficient, transparent, and customer-centric ecosystem that benefits all stakeholders involved.

Read More : How to Start Food catering services ?

Framework of ONDC :

For the benefit of fair competition and to level the playing field for all players in the digital commerce industry, India’s Open Network for Digital Commerce was established. In addition to promoting innovation, consumer choice, and market efficiency, this framework aims to ensure that market dynamics are not distorted by anti-competitive practices. 

The framework prohibits any discrimination among participants in the digital commerce ecosystem. This means that platform operators cannot favour their own products or services over those of other sellers or service providers. All participants must be treated equally and given fair and non-discriminatory access to the platform.

Platform operators are required to maintain transparency in their operations, policies, and terms of use. They must clearly communicate their rules, fees, and any changes to them in a timely manner. This transparency allows sellers and service providers to make informed decisions and facilitates fair competition.

The framework encourages data sharing among participants in a fair and secure manner. This allows sellers and service providers to access and analyze relevant data to improve their offerings and enhance competitiveness. However, data sharing must comply with privacy and data protection regulations to safeguard consumer interests.

A mechanism for resolving disputes between participants has also been established. This ensures that any grievances or concerns are addressed promptly and impartially. Dispute resolution mechanisms may involve mediation, arbitration, or a dedicated regulatory authority, depending on the nature of the dispute.

Regulatory bodies may have the authority to keep an eye on and look into the platform operators’ activities in order to enforce the competition framework. If violations are found, they may impose sanctions, fines, or other corrective actions. The framework aims to achieve a balance between promoting innovation and competition, safeguarding consumer interests, and ensuring a fair market. 

Potential of ONDC :

There is a lot of potential for the Open Network for Digital Commerce (ONDC) to change how online food services function in the context of food delivery. ONDC, a framework that is open-source and interoperable, developed by the Indian government, aims to build a reliable and effective environment for the nation’s digital trade. 

One of the key advantages of ONDC is its ability to streamline and standardize the online ordering and delivery process. By providing a common platform and a set of protocols, ONDC enables seamless integration between various stakeholders such as restaurants, delivery aggregators, logistics providers, and consumers. This interoperability eliminates the need for multiple integrations, reduces operational complexities, and enhances overall efficiency.

ONDC also fosters competition and innovation in the food delivery space. By enabling smaller players, including local restaurants and delivery startups, to participate in the ecosystem on an equal footing, it creates a level playing field. This increased competition can lead to improved quality of services, lower costs for consumers, and greater choices in terms of food options.

Furthermore, ONDC facilitates data sharing and transparency, while ensuring data privacy and security. The framework allows for the exchange of relevant information between stakeholders, such as menu details, pricing, availability, and real-time tracking. This transparency fosters trust between customers and food service providers, which improves the customer experience.

Another important aspect of ONDC is its potential to drive financial inclusion. By leveraging the framework, smaller restaurants and delivery businesses can gain better access to digital payment systems, credit facilities, and other financial services. This inclusion can help these businesses grow, create employment opportunities, and contribute to the overall economic development of the country.

Moreover, ONDC has the potential to enable seamless integration with emerging technologies. For instance, integration with Internet of Things (IoT) devices can enable real-time monitoring of food quality and safety, ensuring timely delivery and reducing wastage. Integration with artificial intelligence (AI) and machine learning (ML) algorithms can enhance personalized recommendations, optimize delivery routes, and improve overall operational efficiency.

Read More : Top 10 Profitable Food Business Ideas In India


Overall, ONDC’s potential for the delivery of food looks bright. It has the potential to develop an ecosystem that is open, effective, and inclusive for all parties involved. The way food delivery services function could be completely changed by ONDC by fostering interoperability, competition, innovation, and data transparency, which would improve customer experiences, expand business opportunities, and boost the economy. 


Is ONDC government owned?

Is ONDC a competitor to Amazon? 

Who is funding ONDC? 

Which is the first MNC that joined ONDC? 

Which is the first bank on ONDC? 

Sign Up For Our Newsletter


Disclaimer: The information contained in this article is for general information purposes only. The information is provided by StartupYo (SAB Weblabs Pvt. Ltd). While we endeavor to keep the information up to date and truest to the best of our knowledge, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

Share this post: