Softy ice cream making business Overview
From being used to cool off a summer evening to being used to treat one of your friends and from being used as a reason to get out of the house sometimes to being used so as to ease the tooth pain after a dental appointment, soft ice ice creams have enhanced the ice cream options available for the consumers.
A softy ice cream has been a must-eat at many carnivals, exhibitions, food market stalls etc since many years because of it’s affordability and the unique texture different from other frozen ice desserts.
This type of ice cream with variety in flavours has its own specific niche established which is wide enough to fit in all the kids, teenagers, , adults and older people who associate different purposes of licking away a softy.
Ever thought of how unique is an opportunity such as this can help you get into a softy ice cream making business while letting you experiment with your taste buds by having one everyday? Well it is so but let’s just see how.
Market potential and uses
The market for a softy making business is vast it ranges from having a routine and loyal customer demand to having an increasing seasonal demand by the ice cream simps and the summer dreading customers respectively.
A softy can be defined as a frozen dessert like ice cream but is softer and less dense as a result of air being introduced while freezing.
The potential for this product has seen to be expanding because of its content, low in milk fat which is a vast plus point for every business now because of the growing health awareness, dietary constraints etc.
The market potential for a softy/soft serve ice cream making business can be defined on the basis of properties of the softy ice cream mix available and uses the different target consumers are looking for in it which are as follows:
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- Fresh liquid
- Ultra heat
- Non fat soft ice cream mix
- Reduced fat soft ice cream mix
- Soft ice cream mixes
- True milk soft ice cream mix
- It is used as a desert
- For stalls at carnivals and festivals
- For celebratory moments
- After a dental appointment
- As a part of a dessert
Licenses and Investment required
- FSSAI certificate 2000
- GST registration
- MSME registration
The investment required to set up this business is ₹ 15 lakhs
The target consumers for this softy ice cream making business are:
Carnivals and fests: These require softy ice creams to be sold to teenagers, kids and adults at college fests and carnivals because of it’s affordability I’m terms of pricing and for a light dessert consumption.
Shopping malls: The shopping malls experience a good number of consumers belonging to every segment and age groups who’d prefer some cool off from shopping and softies could do just that.
Movie theatres: Softies are also used in the movie theatres through the coin and softy machine system so that consumers can have variety of flavors while they enjoy their movie with a light dessert.
Canteens: The canteens of various spaces like school, college commercial offices also require softies for the purpose of bringing variety in the routine food offered to them.
Ice cream parlors: These could supply the softies made by you along with the other frozen ice desserts to meet with all the requirements of all the possible consumers niches.
Catering services: These could require softies as an optional dessert along with the others at event like birthdays, parties etc.
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Area , Raw materials and Machinery Required
The area required to set up this softy ice cream making business is 500 sq ft
- Pre mixer
- Cones and cups
- Soft serve ice cream machine
People who are interested in small ice cream shop design need 400-500 SqFt carpet area, a well established location with interior design, front construction, marketing and more.
Ice cream machine
The cost of Ice cream machine varies as per the type of ice cream business and as per the flavor model type. The starting price of a soft ice cream machine is Rs.1 lakh and this price goes up according to the flavor model type and brand type. Most of the ice creams that are consumed in India are from the Ice cream factory.
- 1-skilled worker
- 2-unskilled worker
Moreover ample training to these workers in terms of the following must also be provided with
- Machinery usage
- Equipment handling
- Safety and precautions measures
Business model and growth
The business model of a softy ice cream making business can be defined using these 4 variants:
Value proposition: The value which this business is likely to get to you is:
- Easy operational activity and less management required and the production and scope of this softy ice cream business can be easily expanded.
- Larger target customer base accounting for massive sales.
Target consumers and Competitor review
- Carnival and fests
- Street vendors
- Fast food joints
- Ice cream parlours
- Catering services
- Shopping malls etc
- Softy den
The marketing strategy that can be implemented by your business are:
Advertising: Through tv commercials, brand endorsements and celebrity endorsements.
Listings: on food delivery apps like ZOMATO, swiggy and directory listing on google.
The softy ice cream making business has witnessed and has the potential for the following growth prospects
- The global ice cream market is expected to grown at a CAGR of 12.4% by 2025 which is growing at a CAGR of 4.7% currently.
- Moreover with the youth being the most dominant population in India with 53% and because of increase in westernization and ready to eat food trend this softy ice cream making business is expected to growth further.
The softy ice cream making business is likely to yield you a profit margin of 50%-80%. Ice cream parlour business is profitable in India because of tropical weather conditions in the country. Different economic factors have helped in the rapid increase in this Ice cream parlour business.
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Do us a flavor, pick yourself up your favorite flavor of softy and just lick at its swirl while we give you the reasons of why you should take up this softy ice cream making business opportunity.
- Firstly, The operations, labor and skill involved in this business are very minimal and it’s a time-saving business opportunity if you are looking for a side hustle.
- Secondly, as per the developing needs of health conscious consumers the non and low fat mixes are introduced and with variety of flavors for all the consumers the target market is wise with something for everyone.
- Lastly, this business gives you a perfect and profitable opportunity for being a distributor, retailer or even a franchise owner or even three of these at the same time.
How to start an ice cream business?
An ice cream business in India needs 400-500 SqFt carpet area and average investment of Rs 5 to 10 lakh.
How to improve the ice cream business?
In order to improve the ice cream business one need to focus on its marketing, brand consideration, social media campaigns, strong menu, considering health and safety standards and more.
How to market ice cream business?
Marketing of ice cream business needs unique flavour, discounts, promotion, special offers, hosting icecream events and more.
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