
How to Start Printing t-shirts Business

How to Start T-Shirt Printing business
Overview
The time has long gone when people showed their likeness and and the way they fan girl/fan boy over a particular trend like TV shows, web series, favourite cartoon character, movies, memes etc through a conversation or even an appreciation post, rather they choose to do so my wearing and literally living in it.
Printed T-shirts, has become a new trend. Haven’t we all been there? Bought one of these printed t-shirts either as a gift for our grinds and families or even for ourselves justifying how much we love and are obsessed with a celeb, show, movie etc
The printed t-shirt business doesn’t just go that far. It’s market potential has become vast because of the latest development in technology and not to
Forgot the brilliant little creative minds of people
From getting your picture customised on a T-shirt to getting them dyed, this business has managed to become an essential product of many startups which are now holding global orders.
Why don’t you worry about the printed t-shirts you’ll be having you and your company wearing because this printed T-shirt business opportunity is not be me missed out on and here’s why
Market potential and uses
Printed T-shirts are those t-shirts bearing a design, image or a lettering on it by using various forms of printing methods.
The on-demand printed t-shirts are having a wide market potential because:
- Of the growing needs of the millennials and baby boomers to keep up with the trends in fashion and clothing and
- Also, need for customisation among businesses to earn some extra income by selling these printed t-shirt a a merchandise
The global market for t-shirt printing business infact is expected to reach $10 billion by 2025. Further, the potential for this busines can be defined and elaborated on the following purposes
On the basis of types of T-shirt
- Body-hugging t-shirt
- Oversized t-shirt
On the basis of prints available for t-shirt printing methods
- Screen printing
- Laser iron on transfer
- DTG (Direct to garment print)
- Dye sublimation
- Discharge printing
- Stencil painting
- Cut and sew
- Resist dying
- Belt printing
- Graphic printing
- Hand painting
- Letter printing
- Variations of screen painting (Gel, crackle, glow in the dark, UV glow,Suede finish, glitter finish)
On the basis of ages to which T-shirts are offered
Kids
- Children
- Teenagers
- Adults
- Elderly people
Licenses required
The licenses required to set up this business is
- MSME registration
- GST registration
- Trade license
- Trademark registration
Investment required
The investment required to set this printed T-shirts business is ₹40000-₹50000
Profits made
The profits made from this printing t-shirt business is ₹70000 per month
Also read :
Target consumers
The target consumers for this business are as follows
Teenagers: The teenagers are the largest target consumers for this printing T-shirt business in terms of screen printing and digital printing because of their need to keep up with the latest trends in fashion
Millennials: Because of the growth in trends to wear merchandise of tv shows, celebs etc and for T-shirts being an eternal trend in fashion the need for printed t-shirts to start updated with fashion has been immense
Business organisations: The business organisations are another largest target customers for their need of using printed t-shirt once customised according to their brand and logo to be then worn by staff, employees or even distribution as merchandise among consumers
Weddings: Weddings bring you massive busines for this business because of the latest trends in eating customised “shipnames” of the bride and groom
Gift stores: Gift stores also stock up on glow in the dark, printed T-shirts which could be supplied by your company to attract the millennial crowd
Tourist spots: retail shops at and near Monuments, airports, railways etc could also have a printed T-shirts with the city/country’s name etc and attract a large tourist crowd for your business
Online shopping platforms: Online shopping platforms like amazon, Flipkart, Myntra etc could also attract a large demand of online shoppers for your product
Area required
The area required to set up a a printing t-shirt business is 100-300 sq ft
Raw materials required
The raw materials required to set up this printing T-shirt business is
- Fibre (material)
- Dyes
- Teflon sheets
- Sublimation paper
- Sublimation tape
- Packaging materials
Machinery required
The machinery required to set up this business is
- T-shirt printing machine
- Colour inkjet printer
- Ironing machine
Manpower required
The manpower required to set this T-shirt printing business is
- 1-unskilled worker
- 3-skilled workers
Moreover, ample training in terms of the following must also be provided with
- Equipment handling
- Safety and precautions
Business model and growth
The business model of this t-shirt printing business can be defined using these four variants
Value proposition: The value which this business is likely to provide to you is
- Online and offline demand
- Wide scope for expansion
- Minimal investment in terms of capital and operations
Target consumers: The target consumers for this business are
- Retail shops
- Shopping malls
- Online shopping platforms
- Tourists spots
- Gift stores
- Weddings
- Business organisations
- Teenagers
- Millennials
Competitor review: The competitors to you in this T-shirt printing business are
- Bewakoof
- WYO.in
- Printland
- Almamater
- Amazon
Marketing strategy: The marketing strategy that can be implemented by your business are
- Advertising: Pop up ads, sponsored ads,
- Fashion bloggers: through social media, Instagram, Facebook
- Tie ups: Businesses, shows, celebs through a merchandise line
Growth
The T-shirt printing business has the potential and has witnessed the following growth prospects
- The On demand T-shirt printing in India is expected to grow at a CAGR of 9.6%
- Moreover, the online fashion fashion in India is seen to be growing at a CAGR of 32%
Profits margin
The profit margin which this business is likely to yield to you is 80%
Suggestions
Taking this business opportunity up would be the trend you’d keep up with and which would make you stand out and here’s why
- Firstly, the printed t-shirt business involves minimal investment in terms of capital and yields a higher margin
- Secondly, Athens ongoing tends in on demand T-shirts contributing to the growth by social media and westernisation where celebrities are seen wearing such apparel has caused a growth in this Printing t-shirt business
- Lastly, the business has a wide scope of expansion in terms of catering to both local and global demand
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