Jeans manufacturing business

Table of Contents

How to Start Jeans manufacturing business in 2021


How would you like to deal in a product manufacturing business, the demand for which has been consistent and is always in trend since the past 150 years?

The consumers for this products range from your milkman to even Jeff Bezos and and bill gates, even you own a pair of those blue/black/white jeans, don’t you?

The Indian fashion retail market is expected to account for $115.14 billion by 2026 out of which the Indian denim jeans market it’s expected to reach $77,999 crore by 2026.

The demand for jeans has not been subjective according to the income classes. Infact, it was first created during the Gold Rush in the 19th century by using denim to create sturdy trousers that can withstand hard labour by the brand we know today, Levi’s under Levi strauss

On an all there are 6 billion pairs of jeans produced every year across the world because of the convenience, comfort, affordability, availability and durability this jeans provide to all segments of consumers

Wouldn’t you like to take advantage of this large consumer market?

Well, it’s time you pull up your jeans

image 35 StartupYo

Market potential and uses

Jeans, are a type of pants which are made of denim material using 100% cottons yarns which has been worn by the working class, kids and teenagers and served as a fashion statement among many others as well.

The market potential of jeans has been vast because of its

  • durable quality which gives the Gen-Z customers the ease of putting it to wash after 4 wears,
  •  it gives the convenience perks to the working class among offices which promote leisure work environment,
  • it serves as a fashion statement in terms of athlesiure and casual wear among many high end consumers as well

Moreover, the potential for this jeans manufacturing business can be defined and elaborated on the following purposes

On the basis of types of denim jeans

  • Straight fit
  • Basic
  • Distressed/ripped
  • Wide legged
  • Skinny
  • High waist
  • Low waist

On the basis of colour of jeans

  • Blue
  • Black
  • White

On the basis of type of denim used

  • 100% cotton denim
  • Raw denim
  • Acid wash denim
  • Coloured denim
  • Stretch denim
  • Crushed denim
  • Poly denim

On the basis of uses of jeans

  • To be worn at work
  • To be worn as casuals
  • To be worn at events
  • To be worn during vacations

Fill the form below if you need any help starting this business, we will reach you and assist you regarding this business

Licenses required

The licenses required to run this jeans manufacturing business is

  • MSME registration
  • GST registration
  • Factory license
  • NOC by state pollution control board
  • Trade license
  • ICE registration

Process of jeans manufacturing

  • Hand picking the cotton
  • Twisting the cotton and wool into machinery
  • Machines weave the warp and weft, the threads in fabric
  • Denim gets cuts and seamed by hand
  • Various parts are also put together by hand
  • Buttons gets added
  • Followed by Pocket grommets
  • Jeans get inflated and stretched to see throughout their length
  • Per washing
  • Tagging
  • Shipping

Investment required

The investment required to set this jeans manufacturing busines is ₹30 lakhs – ₹ 40 lakhs

Profits made

The profits which one is likely to make from this business is ₹20 lakhs per year

Target consumers

The target consumers for this jeans manufacturing business are as follows

  • Tier 2 and tire 3 cities: The demand from these consumers for the the unorganised and unbranded jeans sector which accounts for 91% is huge because of its affordability and comfort
  • Middle & lower working class: These require jeans as a part of the nature of their work like plumbers, technicians, electricians, delivery men/women etc and others self employed entrepreneurs without any rules as per dress code also demand for jeans on a quarterly basis
  • Kids and teenagers: These wear jeans as a part of their routine and because jeans foster a sense of comfort and set a fashion statement at the same time it attracts these niches more
  • Fashion bloggers and influencers: The jeans manufacturers by you could be in demand by the social media fashion bloggers and influencers who experiment and make vlogs on the types off jeans one must own and have, combinations with jeans etc
  • Women and girls: Because of westernisation the demand for jeans as a part of athleisure and urbanisation has been increasing particularly among women to experiment with types of jeans like bell bottoms, boyfriend jeans, straight fit jeans etc and also combining it with the traditional Kurtis and tops etc
  • Online clothing stores: By putting up the jeans of your brand on online clothing sites of various, colours, styles, patterns etc you can attract the online shopping  millennial and baby boomer generations
  • Shopping malls: By setting up a shop in shopping malls and exhibits one can attract the middle cakes and uppers class demand of offline shopping consumers
  • Retail stores: By establishing or dealing with retail clothing outlets of jeans you can attract the demand of the consumers who’d wish to have personalised purchase in terms of size, fit of the jeans purchased by them

Area required

The area required to set up this jeans manufacturing busines sis 1000 sq ft

Raw materials required

The raw materials required to set this business up is

  • Threads
  • Buttons
  • Zippers
  • Belt loops
  • Stickers
  • Washing acid
  • Dyes
  • Denim fabric
  • Logos

Machinery required

The machinery required to set up this jeans manufacturing business is

  • Stitching machine
  • Folding machine
  • Chain stitching machine
  • Washing machine
  • Stain removing machine
  • Embroidery machine
  • Ironing machine
  • Cutting machine
  • Printing machine
  • Logo making machine
  • Overlock machine
  • Lapping machine

Manpower required

The manpower required to set this jeans manufacturing busines is

  • 3 skilled labours
  • 3 unskilled labours

Moreover, ample training to these workers in terms of the following must also be provided with

  • Machinery usage
  • Equipment handling
  • Safety and precautions

Business model and growth

The business model of a Jeans manufacturing business can be defined using these four variants

  1. Value proposition: The value which this business is likely to provide to you is
  • Large target customer base
  • Easily available raw materials and labours
  • Consistent demand from all income levels of consumers
  • Increasing trends in jeans
  • Numerous distribution channels
  • Higher profit margin
  1. Target consumers: The target consumers which this business is likely to get to you is
  • Shopping malls
  • Retail outlets
  • Online clothing stores
  • Women and girls
  • Lower and middle class consumers
  • Kids and teenagers
  • Tier 2 and tire 3 cities
  1. Competitor review: The major competition to you in this jeans manufacturing business is from
  • Spykar lifestyle
  • Mufti
  • Killer
  1. Marketing strategy: The marketing strategy that can be implemented by your business is
  • Advertising: Through tv commercials and brand ambassadors
  • Social media: Through fashion bloggers and fashion influencers promoting your brand
  • Print advertising: Magazine and blog appearances
  • Brand endorsements in movies and fashion shows


The jeans manufacturing business has witnessed and has potential for the following growth prospects

  • Firstly, the Indian fashion retail market it expected to reach a CAGR of 9.7% by 2026
  • Secondly, the Indian denim market through jeans is expected to reach a CAGR of 14.5% and is expected to account for ₹39,641 crore by 2021
  • The growing demand to urbanise the traditional outfits of Kurtis, kurtas. Wedding outfits etc through jeans has been increasing as well contributing to the growth in this business

Profit margin

The profit margin which this business is likely to yield to you is 25%

  • Suggestions

Don’t let this business opportunity fade away like that pair of your jeans in your closet and here’s why

  • Firstly, The demand for jeans remains consistent irrespective of the trends in  the clothing industry. Thereby, giving you an opportunity to expand your brand and business easily
  • Secondly, the availability of raw material and labour for this business in country like India has been abundant giving you the perk of catering you to the global market under your own brand as well as a manufacturer
  • Lastly, the profit margins for this business is vast and the consumer segments to cater to is wide enough to keep you in this business for longer.
  • Contact details

For further knows and hows, contact

Name – StartupYo

Contact – +91 8886666821

Email –

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