Franchise Agreement: Complete Information, Meaning, Benefits.

Complete Guide on Franchise Agreement

Individuals wishing to commence their own business have realized the consequences of building a brand from scratch and the dedication of time as well as the capital which is lost in the process. This is one of the primary reasons why business owners have started to turn toward the Franchise model. The Franchise model offers individuals the to use the brand name and the base product of an established brand with the discussed terms and conditions mentioned and decided in the Franchise Agreement. The Franchise Agreement and its content play a vital role in the acquirement of a brand’s Franchise.

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What is a Franchise Agreement?

The Franchise Agreement is the foremost legal agreement that binds the Franchisor or the owner of the brand and an interested candidate who is also called a Franchisee. The Franchise Agreement mentions all the basic terms and conditions, and the eligibility criteria that have to be fulfilled by the Franchisee to acquire the brand name of the company and run the business. It mentions all the aspects such as Royalty fees, the term of the agreement, the extent of the contract, penalties, and even conditions under which the Franchise will be withdrawn.

Read More: What Are The Advantages Of A Franchise Agreement?

Content of a Franchise Agreement

Upon comprehending the purpose and the meaning of a Franchise Agreement, it is crucial to understand the contents of an agreement. How the agreement is formed? What are the different aspects that are covered in an Agreement? The contents of the guidelines of a Franchise agreement are mentioned as follows.

Location of the Franchise: This aspect is with regard to the territory or the boundaries of a Franchise unit and where it can operate. It also mentions all the exclusive rights that are available to the Franchisee and the Franchisee is bound to operate as per the terms mentioned in this aspect.

Area and Site Selection: This aspect mentions the minimum area that is required to start the Franchise unit and it also mentions the location of the site. It talks specifically about the preferred area, such as markets, high-street markets, malls, etc.

Royalties: As you may have guessed, in this aspect, the agreement specifies the fixed percentage of royalties that has to be paid by the Franchisee to the Franchisor on a monthly basis. The structure of royalty would differ from brand to brand. Royalties are generally determined from the unit’s total monthly sales.

Franchise Validity: This entitles the period of time till which the Franchisee is allowed to use the brand name and use its credibility as a trademark to scale their business. Generally, most of the Franchise terms or Franchise validity ranges between 1 to 5 years. Once the validity has expired, the Franchisee may contact the representatives of the brand and have the term extended by paying the fees.

Read More: Registrations And Documents Required For A Franchise

Fees: This is one of the crucial aspects of the Franchise Agreement and one which has to be carefully discussed and negotiated by the Franchisee. As the name suggests, it talks about the brand fees or the Franchise fee which has to be incurred by the Franchisee to take benefit of the brand name.

Training and Support: This provision talks about all the various details with regard to the required training and support to the Franchisee. The staff of the Franchisee is trained for free or for a fee as mentioned in the provision. All the additional support provided by the brand is also as per this provision.

Operations: One of the major contributing factors to a company’s brand value is the way they operate. Hence, every Franchisee is expected to follow certain codes of conduct to ensure that the business is operated as per the standards of the brand. This aspect has to be thoroughly followed by the brand.

Advertisement and Trademark: This section details all the advertisement support that would be provided to you by the brand. It also talks about the extent and standards through which you can advertise the brand’s name. The Franchisee also becomes responsible for helping the brand promote itself. The Trademark section speaks about the rights and restrictions of the Franchisee to use the IP of the brand.

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Benefits of a Franchise Agreement

By a glance at all the contents of a Franchise agreement, we can clearly understand why it plays an important role while acquiring a Franchise. The various other benefits that are derived from making a Franchise Agreement are mentioned as follows.

Brand Value: One of the factors which make every Franchisor worry about his business while permitting a Franchise unit is his/her company’s brand value. The brand value of a company is built through its own unique methods and the way they offer its services or serves its customers. A Franchise Agreement helps the Franchisee to understand and follow the guidelines that mention how daily operations should be carried out.

Do’s and Don’ts: Sometimes it becomes evident for a Franchisor to mention all the boundaries and the benefits that a Franchisor has while using the IP of the brand. A well-drafted Franchise Agreement ensures that all the restrictions and all the powers that a Franchisee has access to are listed and detailed properly in the agreement. This also helps the Franchisor to legally bind and have the Franchisee legally agree to his/her terms and conditions.

Other Benefits: The Franchise Agreement also provides for various other types of benefits which can be utilized by both the parties, i.e., the Franchisor and the Franchisee. It also mentions any cancellation or refund policies which again helps and works in the favor of both parties. It also mentions the cancellation or the renewal process which has to be followed to honor both parties.

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A Franchise Agreement is a legal document that binds the Franchisor and also the Franchisee. The contents of a Franchise Agreement include aspects such as Fees, Royalty, Area selection, location, advertisement and trademark, operations, Franchise validity, and training & support.


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