
Have you ever wondered? It is your consumption patterns and change in the taste, preferences of a product that is likely to decide the market share of a particular product/service industry.
This is what has contributions to the growth and expansion of the squash industry in India.
Squash is a dilute which is non-fermented and non-alcoholic concentrated syrup used for making beverages. It comes in two variants :
Traditional squashes : These squashes contain the traditional elements which enhances its tastes I.e ginger and elderflower extract
Flavoured squashes : The flavoured squashes are produced with ingredients using fruits, vegetables, herbs spices etc along with the traditional elements.
Fruit squashes : Made of fruits and healthy preservatives with high nutritional value, fibre etc like lemon, blueberry, strawberries etc
Vegetable squashes : Made of the goodness of vegetables bound to increase the skin benefits, eye sight anomalies, boost the immune system etc
The Indian squash industry has been seen competing against the market leaders of the beverage industry like Coca-Cola, Pepsi etc because it has been able modify the benefits and tastes of its drink according to a small yet the most influencing niche of the consumer market
So here’s why it is important for you to get your hands on this expanding niche of the beverage industry.
The potential of squash making business in India has been “fruitful” mainly because of the following reasons :
Uses
The use of squash crushes and syrups has among the consumers has been in the the following ways
The license required to start a squash making business would be :
Also read :
Content Amount
1) Fixed capital investment – ₹3,50,000
2) Working capital investment – ₹ 6,00,000
Content Amount
1. Net profit – ₹ 4,51,416
2. Return on investment – 48%
The use of squash has been widespread among various niches and industries of the Indian consumer market. So, the target consumers for your squash making business would be :
Households : They make use of squash as a welcome drink for their guests, as a coolant for kids and elders instead oh harmful carbonated drinks
Restaurants and bars : They use squash as an intermediary product by serving it along with the alcoholic beverages to kick in a flavours or as a product of end consumption for consumers who are health conscious or underage
Hotels and resorts : They use squashes for the same reasons like the restaurants and bars do but also serve them as complimentary drinks for tier customers providing a sense of hospitality
Nutritionists/dietician: They are also used by the nutritionists and dietician who recommend squashes as a part of diets to their customers because of the health benefits of vitamins or as a replacement for their alcohol consumption
Events/ caterers : Used by many catering companies who provide squashes as a part of their drink menu for events, parties etc
Airports and canteens : Many airline companies also make use of squash as a part of meals they offer to their customers on board. It is also used for consumption in school, college and office canteens
The raw material required for manufacturing squash is as follows :
The area required to manufacture the squash would be approximately 200 sq meters
The machine required to get started with your squash making business :
The manpower required for you to run this squash making business is as follows :
Moreover ample training to these employees and workers in terms of equipment handling, machine using procedure, safety and precautions measures must be provided.
The business model of a squash making business would be defined by these four variants :
Value proposition : The unique selling point and the value which this squash making business would provide you with is as follows:
Target consumers : As discussed above the target consumers of your squash making business are the major contributors to the F&B industry
Competitor review : This industry invites competitions from the key players of beverage industry which deal in :
Marketing strategy : The marketing strategy of your squash making business can be decided according to the niche you are catering :
Restaurants/hotels/bars : You can market your squash drinks by emphasising on sales promotion measures like discount of bulk buying, trade discount, free deliveries etc
Households : Advertisements highlighting the affordability, clinical certification and taste of the squashes offered by your company
There are many factors contributing to and showing the potential and existing growth of the squash making business which are as follows :
The squash making business comes with a profit margin for you around 10.46%
Why don’t you sit back and make your self a squash drink while we help you make a decision or whether or not to get into this business by giving you some fact checks :
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