To talk about the elephant in the room, no, not just COVID-19 but the problem it has created by making face masks and sanitisers mandatory.
Whether it’s to collect the parcel from amazon you’ve ordered to meeting your colony or locality friends on your evening walk or even while letting the AC repairman get into the house and get the fixes done to getting the grocery list checked out at the supermarket.
These face masks are going to stick around for a while now so, the phrase “ When life gives you lemon make a lemonade” suits apt.
To think how the creative minds of 7.8 billion people work to let this need for this virus to be met by making face masks by adapting it to their lifestyle by just making printed face masks shows the consumer behaviour in terms of the importance they give to social appearance, keeping up with the trends and most importantly style,status and recognition irrespective of the virus.
India has the market of 5.5 million reusable and washable masks of which the market of the printers face masks is so vast that it ranges from being designed by top-notch Indian designers like Masaba, Ritu Kumar etc to our moms and dads at home.
So, do you want to meet this extraordinary demand of these fashion-Savy consumers while helping them contain the coronavirus in an orderly fashion and at the same time earn some good bread? Here’s how you’ll do that.
Market potential and uses
A face mask is a protective gear for face which avoids the spread of pollution, viruses, flu etc it’s designed to cover the nose and mouth, being the most important and effected respondent of these stimuli.
However a printed face mask is no different except the fact that it looks more appealing thereby providing even more reasons to wear it.
The market potential for this product is vast because of the majority of the population which has been left unaffected of this virus and so they aim to be more cautious by making use of face Masks, sanitisers etc to avoid an encounter with virus while look appealing through these printed face masks.
The market for this product can be defined on the basis of the following:
- T-shirt fabric
- Colour blocked
- Brand name, trade mark encryption
- Digital face prints
- Tie and dyes
- To complement it with the outfit
- To be worn according to the formals at work
- To match it with the uniform
- To be worn on occasions
- To make a social appearance
- To keep up with trends
The license required to run this face mask making business are
- CE certificate
- GMP certificate
- FDA certificate
- Trade license
- GST registration
The investment required to set up this business would be between ₹10 lakhs-₹25 lakhs.
The profits made from this printed face mask making business would be ₹ 3 lakhs-₹ 4 lakhs per month.
The target consumers for your printed face mask making business are:
Weddings : The printed face masks have become of a mandatory product for weddings to stay in style while saving your self from this deadly virus. Face masks matching outfits of the bride and groom and the guests could be made.
Workplaces: The working class like employees, clerks, interns etc have moved on and got back to their work where they actually do so, at their offices. Printed face masks in the form of a colour block print are more likely to make their boring formals a little interesting.
Uniform population: The uniform population like those of the police department, navy officers, plumbers etc also are a market for a printed face mask to make their appearance look disciplinary while protecting themselves from the spread of this virus.
Social media influencers: The social media influencers on Facebook, Instagram, snapchat etc which are of huge pollution in the country have become dominant consumers of these printed face masks to look more appealing and fashionable.
E-commerce platforms: The e-commerce platforms could be a huge platform for printed face masks to be sold at it caters to the various printed needs of the target consumers like the ones looking for graphic, cartoon, customised face masks etc.
Online and offline clothing retail stores: These could be the largest target consumers. By making the printed face masks available matching with the apparel online and offline on the e commerce websites and offline outlets like tops, T-shirt’s, shirts, traditional outfits etc.
The area required to set up this business would be 1500sq ft.
- Fabric : cotton, silk etc
- Fabric scissors
- Pins and clips
- Sewing machine
- Face mask machine
- Mask inner loop welding machine
- Non-woven mask blank making machine
- Print encryption machine
The manpower required to set up this face mask making business
- 2-skilled workers
- 2-unskilled workers
Moreover ample trading to these workers in terms of the following must also be provide with
- Machinery usage
- Equipment handling
- Safety and precautions
Business model and growth
The business model of a printed face mask can be defined using these 4 variants
Value proposition: The value which this business is likely to provide to you is:
- Easily available raw material, minimal manufacturing processes and low investment
- Large demand from both offline and online consumer market
Target consumers : The target consumers for a printed face mask making business are
- Occasions: weddings, meetings etc
- Social media influencers
- Offline and online retail apparel stores
- E-commerce platforms
- The uniform population
Competitor review: The competitors in this printed face mask businesses are
- The unorganised printed face masks sector
- Fab India
- Designers: masaba, Payal Singhal, Ritu Kumar
Marketing strategy: The marketing strategy that can be implemented by your printed mask making business is
- Advertising: Through social media platforms like pop up ads on Instagram, stories on WhatsApp, Facebook promotion.
- Listings: listing on amazon, eBay, Myntra, Flipkart.
The printed face mask making business has witnessed and has the potential for the following growth prospects.
- The printed face masks business in India has generated ₹1000 crore in 2020 and is expected to generate ₹4000 crore within one year.
- The global face mask market is expected to reach a volume of 52 billion units by the end of 2020.
- Moreover this market is expected to grow at a CAGR as high as 26% between 2019-2025.
The profit margin one which a printed face mask making business is likely to yield is 20%-50%.
While you think of the customisations you’d like to implement on the masks you’ll be making, we’re here to to give you all the more reasons to take up this business.
- Firstly, the business has a wide scope of expansion from a home based business to a manufacturing based small unit with minimal investment costs.
- Secondly, with the rising need to adapt with this virus prone lifestyle and still look fashionable, appealing to maintain a social status among the peers could be taken advantage of through these printed face masks.
- Lastly, the foreign export market of printed face masks from India has been worth ₹50 crores thereby giving you an opportunity to establish a global space
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