
To talk about the elephant in the room, no, not just COVID-19 but the problem it has created by making face masks and sanitisers mandatory.
Whether it’s to collect the parcel from amazon you’ve ordered to meeting your colony or locality friends on your evening walk or even while letting the AC repairman get into the house and get the fixes done to getting the grocery list checked out at the supermarket.
These face masks are going to stick around for a while now so, the phrase “ When life gives you lemon make a lemonade” suits apt.
To think how the creative minds of 7.8 billion people work to let this need for this virus to be met by making face masks by adapting it to their lifestyle by just making printed face masks shows the consumer behaviour in terms of the importance they give to social appearance, keeping up with the trends and most importantly style,status and recognition irrespective of the virus.
India has the market of 5.5 million reusable and washable masks of which the market of the printers face masks is so vast that it ranges from being designed by top-notch Indian designers like Masaba, Ritu Kumar etc to our moms and dads at home.
So, do you want to meet this extraordinary demand of these fashion-Savy consumers while helping them contain the coronavirus in an orderly fashion and at the same time earn some good bread? Here’s how you’ll do that
A face mask is a protective gear for face which avoids the spread of pollution, viruses, flu etc it’s designed to cover the nose and mouth, being the most important and effected respondent of these stimuli
However a printed face mask is no different except the fact that it looks more appealing thereby providing even more reasons to wear it.
The market potential for this product is vast because of the majority of the population which has been left unaffected of this virus and so they aim to be more cautious by making use of face Masks, sanitisers etc to avoid an encounter with virus while look appealing through these printed face masks
The market for this product can be defined on the basis of the following:
On the basis of fabric used in making printed face masks
On the basis of the prints on the printed face masks
On the basis of uses
The license required to run this face mask making business are
The investment required to set up this business would be between ₹10 lakhs-₹25 lakhs
The profits made from this printed face mask making business would be ₹ 3 lakhs-₹ 4 lakhs per month.
The target consumers for your printed face mask making business are:
Weddings : The printed face masks have become of a mandatory product for weddings to stay in style while saving your self from this deadly virus. Face masks matching outfits of the bride and groom and the guests could be made
Workplaces: The working class like employees, clerks, interns etc have moved on and got back to their work where they actually do so, at their offices. Printed face masks in the form of a colour block print are more likely to make their boring formals a little interesting
Uniform population: The uniform population like those of the police department, navy officers, plumbers etc also are a market for a printed face mask to make their appearance look disciplinary while protecting themselves from the spread of this virus
Social media influencers: The social media influencers on Facebook, Instagram, snapchat etc which are of huge pollution in the country have become dominant consumers of these printed face masks to look more appealing and fashionable
E-commerce platforms: The e-commerce platforms could be a huge platform for printed face masks to be sold at it caters to the various printed needs of the target consumers like the ones looking for graphic, cartoon, customised face masks etc
Online and offline clothing retail stores: These could be the largest target consumers. By making the printed face masks available matching with the apparel online and offline on the e commerce websites and offline outlets like tops, T-shirt’s, shirts, traditional outfits etc
The area required to set up this business would be 1500sq ft
The raw materials required to set up a printed face mask making business would be:
The machinery required to set up this business is
Also read :
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The manpower required to set up this face mask making business
Moreover ample trading to these workers in terms of the following must also be provide with
The business model of a printed face mask can be defined using these 4 variants
Value proposition: The value which this business is likely to provide to you is:
Target consumers : The target consumers for a printed face mask making business are
Competitor review: The competitors in this printed face mask businesses are
Marketing strategy: The marketing strategy that can be implemented by your printed mask making business is
The printed face mask making business has witnessed and has the potential for the following growth prospects
The profit margin one which a printed face mask making business is likely to yield is 20%-50%
While you think of the customisations you’d like to implement on the masks you’ll be making, we’re here to to give you all the more reasons to take up this business
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