Overview

Let’s face it, more than being excited for the event aren’t we all just waiting to get through it and spam that photographer to send us that blemish-free-professionally-clicked pictures he’d clicked just so you could post it one Facebook and boast about it?

Yes, there’s no denying that. To imagine hiring someone just to get our pictures clicked, a task our phones are designed to do, could now become a trendy-millennial startup is just as mind blowing as this busines is

Photography was started as a hobby, developed into an art and now is an art people can buy with designated sub-categories in it. Every picture you click or get clicked today is either selling something or marketing something.

From a cupcake selling one’s business to your pictures selling the photographer’s business. India has innumerable events taking place every day. More or less with your photography business atleast one birthday and one big fat Indian weddings of the 10 million that take place every year could be one of your routine projects. So, we’d recommended you to take a snapshot of this business before you kiss this photography business opportunity.

Market potential

A photography business involves the business of clicking pictures through professional techniques using a camera, lens, gear etc for an event, product, people, architecture etc for the purposes not specified by the client.

The market potential for a photography business has become vast since the past decade and here’s why

• Increased need among the businesses to increase the mass impact of their business through attract pictures displayed on their website.

• Increased need of recognition among consumers on social media platforms.

• Increased need of justifying one’s social standing and status through a display of their events through photos, videos and pictures on social media.

• Growing need to affiliate with the foreign culture and traditions through pictures and photos on Instagram, Facebook etc.

• Increased disposable income of consumers.

• The market potential for this photography business can be further elaborated and defined on the following basis.

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Profits made

The profits made from the photography business is ₹2lakhs-₹4lakhs

Target consumers

Businesses: The businesses require the services of your photography business for the purpose of marketing their products, their office infrastructure, the client-employee relationship on social media, brochures etc.

Events: Events like weddings, birthdays require the service of your photography business to get an individual’s, couple’s, family’s photo clicked throughout the event to store it as a memory or even post it on social media.

Entertainment events: These events like concerts, auto shows, stand ups, award shows etc require photography service to have a mass impact of the event on the targeted consumers.

Sport industry: They require the services of photography to get snap shots, Portrait pictures of the players, the sports etc to provide coverage of the sport events to the audience.

Fashion industry: Models, actors, singers etc require the service of this business to make up their portfolios, set up an album cover, keep their social media pages updated.

Advertising agencies: They require the services of  your business to get the product or the brand ambassadors pictures clicked for the purpose of posting its as a promotional content  on the respective company’s pages.

Restaurants and cafés: They require the services of your photography business for the purpose of getting the pictures of the food products like meals, desserts, beverages, ambience etc clicked to provide an appeal to the customers when visiting their page online.

Hotels and restaurants The hotels require the services of photography for the purpose of displaying their infrastructure, their site, their staff and guest relationships, services etc on their website to attract the targeted consumers.

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Area required

The area required to set this business up is 100-200 sq fr

Business model

The business model of this photography business can be defined using these four variants

Growth

This photography business has the potential and has witnessed the following growth prospects

• The Indian photography industry is expected to grown by 15%-20% by FY 2023.

• The social event industry is expected to grow 25% annually.

• An increase in disposable income of the consumers is also causing an increase in consumer’s spending on businesses like event managers, wedding planners, photographers etc.

Profit margin

The profit margin which this business is likely to yield to you is 25%.

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Suggestions

The only thing you should be worrying about is the best picture of yours  you must select among the 100s, not this business opportunity because here are the few facts we’ve got covered for you

• Firstly, the investment involved in this business in terms of capital, manpower etc is very minimal and yields high profit margins.

• Secondly, this business gives you large target customer base so selecting a niche is easy.

• Lastly, this business also gives you an opportunity to capture the global market through big tie ups with companies, events etc.

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