How to Start Momo magic cafe franchise in India 2021

Overview

Momo magic café- A mo-magical franchise opportunity

Popular from the Himalayan regions of the East-South Asia borders, this food item has managed to reserve a place on the menu of every multi-cuisine restaurant and has also provided another business opportunity for the street vendors besides just pani-puri and Wada Pav stalls.

We are talking about those steamed dumplings which goes by the name “momos” and yet another momo franchise opportunity which has expanded its presence in 8 states with 17 outlet franchises

Momo magic café, ring a bell?

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About Momo magic café

Momo magic café, is one of the fastest growing fast food brands in India.

It’s a which service restaurant chain. This café is known for the variety of momos it offered to its customers ranging from steamed and fried to tandoori and other chef specials

Facts about Momo magic café

·        Founder            : Garima Singh

·        Founded.          : October,2018

·        Industry type   : Fast food chain

Menu of momo magic café

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    I.        Everything you need to know about Momo magic café franchise

A.  Unique selling point: The unique selling point of MMC is as follows:

·        Quick service restaurant chain

·        Variety in menu other than just momos like burgers, pasta and beverages

·        Affordability with quality

B.  Business model of Momo magic café

The business model of a momo magic café can be defined using these four variants

                     i.        Value proposition: The value which this business is likely to provide to you is

·        Centralised kitchen and controlled supply chain by the Momo magic café owner

·        High turnover

·        Variety in menu for the non-momo eater customers

                   ii.        Target consumers: The target consumers for this franchise opportunity are as follows

·        Office goers

·        College and school students

·        Middle and lower working class

·        Households

·        Online delivery apps: Swiggy and ZOMATO

                 iii.        Competitor review: The competitors for this franchise in this fast food industry is

·        Wow! Momo

·        Unorganised street momo vendors

·        Other fast food giants: Mc Donald’s, KFC

·        Chinese restaurants

                 iv.        Marketing strategy: The marketing strategy that is implemented by momo magic café is

·        Attractive frontage

·        Presence of google listings

·        Presence on online delivery apps

·        Word of mouth promotions

C.  Benefits of starting a Momo magic café franchise

·        Benefit of fast food industry: By taking up a momo magic café franchise you’ll be earning the benefit of being in a fast food industry because of the growing ready-to-eat food trend contributed by the increasing working class, busy schedule and take out deliveries

·        Brand name: A company which has managed to establish 17 franchise outlets in just 2 years is likely to give you the advantage of enjoying the loyal customers its has gained throughout this years

·        Wide variety in menu: Momo magic café has its menu defined not only for the momo lovers but also for the other like the burger, pasta, pizza and beverage preferring customers thereby attracting a wide target customer base

·        Quick service restaurant chain: Because of the increasing demand in take out deliveries contributed by the increasing working class, busy schedule and need for a catch-up hotspot for friends and colleague you’ll be attracting the deals from the major consumers of this product

·        Minimal investment: This franchise is likely to provide you the advantage of low investment in terms of capital, operations because of the centralised Kitchen policy of this franchise and gives you a high turnover

·        Assistance by momo magic café: The assistance extended by MMC is a benefit of its won in the following ways:

§  Centralised inventory management and supply chain store

§  Technical support in terms of store design and layout

§  Assistance in development and launch of marketing programs and annual marketing plan

§  Provision of management, operational, technical advice and guidance

§  Provision of on going training

§  Continuous update of operational manual

D.  What are the requirements and qualifications for setting up a Momo magic café franchise

·        Requirements

§  Space requirement 

Franchise type Space requirement (Sq ft)  
1.   Take away/delivery/food court model  200-300  
2.   Dining model 300-600  

·        Qualifications

To qualify as a franchise owner one must fulfill these requirements

Franchise owner profile

§  Processes basic business acumen and passion

§  Understands the competitive value and brand

§  Willingness to take on a venture requiring am intensive full time focus on its development, marketing and operations

§  Focused to make a connection with customers to repeat sales

§  Financial bandwidth for initial investment

§  Good leader and manager

§  Knowledge of the local market place 

                      Documents required

§  GST Registration

§  Standard franchise agreement: 5 years with renewal option

§  Food supply: from centralised approved kitchen, vendors (branded only)

E.  Investment required to start a Momo magic café franchise

The investment on this franchise depends on the size and area for this franchise taken up

·        Dining model – ₹5 lakh – ₹10 lakh

·        Take out model – ₹3 lakh

F.   Profits made from Momo magic café franchise

The gross monthly sale from this franchise is 4%

G.  How to apply for a momo magic café franchise

You can apply for a momo magic café franchise

·        Either by visiting the official website of momo magic franchise and filling the application required by the franchise application form

·        Or by contacting momo magic franchise through their official contact number or email address and registering the quarry for the same

  II.        Contact details

For further knows and how, contact

Name – StartupYo

Contact – +91 8886666821

Email – contact@startupyo.com

III.        Suggestions

While you choose your favourite momo type we’ll give you the reasons as to why you should take up this franchise opportunity

·        Firstly, this franchise opportunity is likely to give you an advantage of being in the fast food business which has been popularly growing because of increase in take out delivery and ready to eat food

·        Secondly, any loss in outlet or dining demand can easily offset by the increased demand in online demand through swiggy and ZOMATO

·        Lastly, the investment in terms of capital is less and the turnover is high, giving you all the reasons for taking up this franchise

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