HOW TO START GROFERS FRANCHISE IN INDIA 2021

GROFERS- A GROWING KIRANA STORE FRANCHISE

India’s largest low price online supermarket in the grocery space, with a network of 5000 partner store enabling fast delivery of groceries and a lean supply chain, catering to customers in 27+ cities and delivering over 25 million products to consumers every month is aiming to expand its operations through offline grocery stores.

Yes, we are talking about Grofers!. Wouldn’t you want a hand on one of its retail stores and benefit from the widespread value it creates for its customers ?

About Grofers

Founded in December 2013, Grofers is an Indian online grocery delivery service. In the recent 2018, it’d raised capital worth $535.5 million from leading investors including Sequoia capital, SoftBank and Tiger Global.

Grofers is a portmanteau of the words “ Grocery gophers”

Key Facts about Grofers :

  • Founded                           : 27 December, 2013
  • Founders                          : Albinder Dhindsa, Saurabh kumar
  • Headquarters location  : Gurugram
  • Revenue                           : 3.4 crores USD (2019)
  • Employees                       : 3014 (2019)

  1. Everything you need to know about Grofers:
  • Unique selling point (USP)

The main value that comes with owning a Grofers retail store is the already established brand name  and the reputation and loyalty that would come to your store because of

  • It’s availability of products in variations and association with 5000+ brands
  • Diversified product line at reasonable prices, bulk deals which would now be experienced without having to wait for the delivery.
  • Grofers grocery store business model : Every business model comes with 4 variants which defines the business and the scope of its operations. Here’s one for Grofers
  1. Value proposition : The value which grofers retail stores holds is not only limited to the brand reputation. The value it’ll propose would be :
  • Brand loyalty
  • Labelling it as discount grocery store which will give the consumers a reason to chose Grofers retail over every other  retail shop.
  • Target consumers : The potential consumers for the grofers retail can be identified as follows :
  • Conservative shoppers who still prefer brick-and-mortar over online stores for grocery shopping ex : Aged between 40-65
  • Restaurants, fast food chains, street food pedlars, caterers who require fresh groceries, condiments etc could use a Grofers retail shop
  • Rural areas where people aren’t mobile friendly a retail store like grofers could help
  • Competitor review : The major competitors to your grocery store would be big bazar, ratnadeep, reliance fresh etc
  • Marketing strategy: There’s no target vise marketing strategy that could be used by your franchise to attract your target consumers but few basic ones could be :
  • Bulk deals, seasonal discounts
  • End of season sales
  • One + one offers etc
  • Highlighting the stock availability through ads, billboards etc
  • Benefits of starting a Grofers grocery store franchise :

The benefits of starting a grofers grocery store franchise could be as followed :

  • First mover advantage : The grofers retail store has opened all of its 100 stores in the Delhi NCR region itself. So if you take up this franchise in cities other than Delhi, the initial sales will be increasingly high for two reasons
  • Because it’s the only Grofers retail store in the city
  • And because the scarcity created by this store until others take up a franchise for the same
  • The Indian demand : When it comes to Grofers retail store the consumers don’t have to move from shop to shop because of lack of availability because your store will have something for everyone: fruits, vegetables, snacks, dietary snacks, dairy, fish, chicken, pasta etc
  • Perk of online unavailability : Manier times it happens that the :
  1. online website/app is out of the stock consumers want to have or  
  2. No delivery slots available
  3. Products are needed for immediate consumption

               In these specific cases your store will come to the rescue

  • Minimal requirements : A Grofers retail store comes with a reasonable investment with less than operational staff and a decent margin on sales of 10%
  • What are the requirements and qualifications for a Grofers grocery store franchise:
  1. Requirements
  • A space requirement of 1000-2000 sq ft. within a prime residential are
  • A staff requirement of 4-5 members with adequate training in sales and customer assistance
  • A skill requirement of the owner it’s terms of management, entrepreneurship and customer service
  • Qualifications

For one to qualify to run this grofers grocery store franchise has to meet with the following requirements:

  • Standardised franchise agreement
  • Aadhar card, PAN Card, bank details
  • GST registration
  • Store rental agreement
  • Financial and educational background status

                Assistance provided by Grofers :

  • Staff training
  • Grofers brand name
  • Marketing support in partnerships and analytics
  • Investment required to run a grofers grocery store :
CONTENT AMOUNT    
Investment ₹ 10 L – ₹ 20 L    
Brand/franchise fee ₹ 3 L    
Royalty/commission 2%    
  • Grofers grocery store profits
CONTENT AMOUNT  
Return on investment   15%  
Payback period   2-5 years  
  • How to apply for a Grofers grocery store franchise :

One can apply for the Grofers grocery store franchise in the following ways :

  • Email to the grofers franchise officials on the address mentioned in the grofers website with your contact details and query to acquire one of their franchise
  • You can also contact the grofers franchise (zonal) offices and put forward your query and details for them to revert back to you regarding the same.
  1. Suggestions :

If you are still ensure of your decision to take up this grofers franchise or not, we’ve got some facts for you :

  • Firstly, the demand for groceries means a demand for essential goods which is eternal and is not subjected to any economical or political constraints. So your store will probably never run out of business
  • Secondly, the brand bane and loyalty grofers has accustomed among its consumers is likely to do good business to you
  • Lastly, all your marketing efforts and plans are made and paid for you by Grofers itself so you don’t have to worry
  1. Contact details :

We hope you’ve added this franchise to your cart so to get started with it contact us at

Name – StartupYo

Contact – +91 8886666821

Email – admin@startupyo.com

Comments (6)

Iam intrested to take franchise of grofers ,my number is 9642434999

Gaurav Annasaheb More

I am interested in grefers franchise please contact me
7620779476

I m interested to take grofers franchise so pls contract me at 9711942063
9670542444

I’m interested in hyderabad location

I m interested to take grofers franchise so pls contract me 9899671062 IN LONI GAZIABAD

I having my own hall of 650 sqft in posh residential area at road site interested to start grocery retail outlet

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