Fruit bars, which are known to be one of the greatest inventions of the Indian snacking industry. Making breakfast easier for this ‘on the toes’ schedule of the working-class women and men, making it affordable and nutritious for those teenagers who think a glass of Starbucks would be enough for them to begin their day with and to all those millennials for whom time is as precious as gymming while getting their hands on some wholesome breakfast.
A Fruit bar has made it possible to wrap the goodness of carbs, proteins, energy along with the nutritional value of fruits and vegetables in the form of a rectangular bar, made available at retail stores/supermarkets/online retail, at a pocket-friendly price enough to get you through those long lectures and those packed working days.
Wouldn’t you want to give people that joy of missing out on breakfast but breathe an air of relief knowing they have a fruit bar to rely on? I guess we know the answer. Now let’s just see how
The market potential for fruit bar has been skyrocketing among the other products of the indian snacking industry.
A Fruit bar is a delicious, crackling bar made of chopped fruits of different types either mixed in the dough or spread in the layers of dough which are then baked.
This product has created a market of its own realising the growing needs of on-the-go breakfast preferences, active lifestyle, health conscious consumption pattern and growing awareness of fitness and maintenance.
It has created a market by bringing in the variety of the nature of the fruit bar for every consumer. Variety as such
Moreover its expansion in terms of flavor has also contributed to its increasing market potential among the Indian snack industry like
Uses of a fruit bar because of its following properties are as follows:
The licenses required to run a fruit bar making business are as follows:
The investment required to set up a small scale fruit bar making plant would be between INR 2.5 lakhs-4 lakhs
The profits made from running a fruit bar making business would be INR 8 lakhs per annum
The target consumers for this fruit bar making business are as follows:
The area required to set up a fruit bar manufacturing business is 100 sq. Mt in an urban location with larger consumer presence of all segments
The raw materials required to set up a fruit bar making business are as follows:
The machinery required to set up a fruit bar making business is as follows:
The manpower required to set up a fruit bar making business is as follows
Moreover, ample training to these workers in terms of the following must also be provided with:
Business model and growth
The business model of the fruit bar manufacturing business can be defined using these 4 variants:
Value proposition: The value which this business is likely to get to you is:
Target consumers: The target consumers for this fruit bar manufacturing business are as follows:
Competitor review: Because of the recently realized health needs of consumers the competition in this business has been aggressive with these players dominating the consumer market:
The marketing strategy that can be implemented for your fruit bar manufacturing business are:
The fruit bar making business has witnessed and has the potential for the following growth prospects:
The profit margin which a fruit bar making business is likely to yield is 10%
Still confused? Let us help you out. We would suggest you to get yourself one of these fruit bars to snack on for this fruit bar making business require certain amount of energy to get it establish and here’s why:
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