Overview

Ever noticed a coconut vendor slicing the coconuts while you are casually sipping on its juice by the side of the road, of how can that diced coconut be processed into something you can use for your hair, in desserts, in that Thai cuisine you were trying to experiment with or even in your cosmetic products?

Well, that giant green ball of a fruit is capable of exactly doing that. India is the 3rd largest producer of coconut aka copra with Kerala, tamilnadu, Andhra Pradesh, Karnataka, Odisha and Maharashtra being the major producing units.

A coconut yields numerous end product like the coconut oil accounting for 75% of the coconut product market share followed by coconut water with 20.3% and last but growing use of coconut in coconut powder/ flour.

And since the GenZ and youth population are in the realization stage of the numerous health benefits, availability and applications of coconut powder, that’s exactly you are going to cater to.

Sometimes money does grow on trees after all.

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Market potential and uses

A coconut powder is made from dried coconut solids ground into a very fine powder which is light and airy and is an intermediary product for baking. The market for a coconut powder is vast because of the growing health and baking needs of the consumers.

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Investment required

The investment required to run this business would be between ₹ 15 lakhs-₹ 20 lakhs.

Profits made

The profits made from this coconut powder making business are ₹ 8 lakhs per year.

Target consumers

The target consumers for this coconut powder making business are as follows

Bakeries: The bakeries require coconut powder for making coconut flavoured biscuits and cookies and also use as a replacement for wheat flour in baking cakes for health conscious consumers.

Cafés : These make use of coconut powder for the purpose of innovating flavoured health-friendly smoothies and milkshake and as an element in croissants, puffs, desserts etc.

Restaurants: The restaurants make use of coconut powder especially those dealing in Asian cuisine as an important ingredient in making curries, rice, platters etc to meet the Multi-cuisine needs of consumers.

Cupcake/dessert shops: These make use of coconut powder for the purpose of producing seasonal coconut flavoured cupcakes, muffins etc and also use it as a topping.

Retail and supermarket arenas: These make use of coconut powder packets, sachets, bottles to meet the seasonal baking needs of the households.

Area required

The are required to set up this coconut powder making business unit is 1500sq ft – 2000 sq ft.

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Business model and growth

The business model of a coconut powder making business can be defined using these 4 variants.

Value proposition: The value which this business is likely to get to you is

• Largely available raw materials ensuring quality and benefit of bulk purchase.
• Specific target audience ensuring only focused marketing strategy.

Marketing strategy

The marketing strategy that can be implemented for your coconut powder making business are

Print media: blogs and articles justifying your manufacturing and extraction process and research claims.

Sales promotion: bulk and trade discounts, cash discounts.

Growth

The coconut powder making business has witnessed and has the potential for the following growth prospects.

• Firstly, the coconut products majorly including the coconut powder is expected to grow at a CAGR of 17.8 % by 2025.

• More than ever now the baking experiments among the GenZ and millennials have been increasing because of westernisation and horizon expansion desires.

Profit margin

The profit margin which this coconut powder making business is likely to yield to you is 10%-20%.

Suggestions

Why don’t you look at that recipe of baking yummy coconut cookies while we give you a closure as to why you should be taking up this business opportunity.

• Firstly, with an increasing health awareness, diet and physique consciousness among the consumers and benefits of low fat, gluten free from coconut powder are likely to yield massive sales.

• Secondly, because of Indian being the 3rd largest producer of coconuts your business can also generate some foreign demand because of the quality benefits that will come along in your coconut powder.

• Lastly, the profit margin and rate of return of this business is very reasonable.

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