E-Commerce stores have arisen at a tremendous rate in the past few years and evolved the traditional business into an online store, giving them a wide scope and audience to offer their goods and services. If you have your own E-Commerce website, it is crucial that you have the right means and knowledge of promoting your business through digital marketing. One of the stronghold segments of digital marketing with regard to an E-Commerce business is Email Marketing. Email Marketing can be very a tedious and complex process and hence using the right software for promoting your E-Commerce website is essential.
E-Commerce can be defined as the buying and selling of goods or services via the internet, and the transfer of money and data to complete the sales. It’s also known as electronic commerce or internet commerce. Almost every different brand has its own E-commerce store where they display its goods and services and expand their business by reaching a wider audience and different regions through the internet.
Email marketing is the point at which you send a business email message to your ’email subscribers’ contacts who have joined to your email rundown and allowed express to get email correspondences from you. Email marketing is utilized to advise, drive deals, and construct a brand value for your company. In the Present scenario, email marketing has moved away from the same email template to every mass mailing and rather centers around assent, division, and personalization.
As mentioned above, Email marketing is essential for every E-Commerce website as it helps the individual to connect and engage with its existing and new customers. However, handling a huge email list becomes very difficult, and hence using Email marketing software is the best decision. With so many different email marketing software in the market, the best Email marketing tools that are suited for E-Commerce businesses are mentioned as follows.
Zoho Campaigns was made to make, convey, and oversee incorporated email campaigns that can help in boosting the deals of an organization and its customer base. It provides an individual with various readymade email templates, autoresponders, follow up emails, and so on.
Zoho Campaign have various unique features to offer that are easy to use and comes at an affordable price starting from 86 INR which is very feasible for E-Commerce websites.
Klaviyo is an email marketing tool which apart from other tools was designed to capture customer data from eCommerce sites and leverage it for personalized email campaigns. It integrates with all ecommerce web customer designed and standard CRM platforms to contribute to various aspects such as lead generation.
Klaviyo is unique in its own way and has many features to offer to the users, however, the pricing of its plan could be lower as it is used for E-commerce.
Establishing its operations in the year 2006, HubSpot was the first company to offer email marketing automation as a platform and since then the tool has been used by more than 50,000 companies, however, most of them is utilized by small businesses and even E-Commerce business.
Apart from the pricing structure for small business owners, HubSpot is a really good option for users going for E-Commerce business.
If you are not well-versed with the technological features offered by email marketing tools, Benchmark is to your rescue. It ranked #1 in PC Magazine’s Best Customer Service award in 2015 and the tool is very easy to use for E-Commerce websites.
If you are looking for a tool that is not very advanced and yet provides good features then you should definitely try out Benchmark email as it is helpful for E-Commerce websites.
ActiveCampaign is not an ecommerce-only marketing solution, but E-commerce website can find email functionality, SMS, automation, in-depth CRM, custom forms, segmentation, and site messages. In a way, the features and the workings of ActiveCampaign are similar to a CRM.
ActiveCampaign has its monthly plans offered for as low as 9$ per month which is capped at certain subscribers. Hence, it is a feasible option for users to try out this tool for their E-Commerce business.
It depends on your requirement and budget, Zoho Campaign or HubSpot are the most commonly used tools.
Yes, almost all email marketing tools integrate and operate well with E-commerce websites.
A Low budget tool would offer very less features and hence it may not be a good decision.
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