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How to Start Baskin Robbins Franchise in USA

Complete guide to start Baskin Robbins Franchise In USA

 




 

Overview

Baskin-Robbins is a privately owned chain of ice cream in the USA. Baskin-Robbins came into being in 1945 by Irv Robbins and Burt Baskin. They offer a wide range of, “31 flavor” which boosted their business in the whole world. In 1950 they started franchising and listed themselves in big names of first food franchises in the USA.  

 

In 1970 the company went overseas and at present they are dominating over 7,800 locations with their 1,000 flavors. Its “31 Flavors ‘ slogan offers favorite flavors like Mint Chocolate Chip, Pralines n’ cream, and the evergreen Vanilla and chocolate. It has more than 2,500 locations in the USA and over 5,300 huge hit locations outside of the USA. At present it is a part of Dunkin Brands and its headquarters are located in Atlanta, Georgia.

 

Baskin Robbins Franchise Benefits

 

Baskin Robbins came up with many benefits while developing a new shop. They offer two main options for franchises: Traditional and Non-traditional location. The other benefits that franchises will get are Name Recognition, Development Incentives, Marketing Support, Training, Territory Granted, Financial Assistance and much more. 

 

Name Recognition: Its name is so renowned and has recognition in the whole world. Once you open the location under this strong name, customers will automatically knock at your door because they are already aware of the product. 

 

Development Incentives: They offer development Incentives which help in reducing the cost of getting a franchise off the ground.

 

Marketing support: They offer a huge marketing support to their franchises like Advertising, national and social media recognition, loyalty program and website development, regional advertising and much more.

 

Training: they provide 35-40 hours On-The-Job training and 85-90 hours classroom training.

 

Territory Granted: You can operate one restaurant as per agreement at a specific location.

 

Financial Assistance: Via third parties the franchisor can negotiate certain lending arrangements. 

 

Baskin Robbins Franchise Requirements

 



 

Baskin Robbins Franchise requires net- worth of $200,000, liquid Cash requirement of $100,000, initial franchise fee, other investments and ongoing fees. 

 

Initial Franchise Fee $25,000
Net-Worth Requirement $200,000
Liquid Cash Requirement $100,000
Royalty Fee5.9%
Ad Royalty Fee 5%
Term of Agreement 20 years 

 

Multi-Management experience, Submitting a business plan, and Passion towards Baskin Robbins are included in additional application requirements. 

 

Baskin Robbins Franchise Opportunities

 

Baskin Robbins provides various opportunities to its Franchises. There Traditional location and Non-traditional location opportunities have different terms and agreements and their cost also varies. They also offer “turnkey development opportunities” in selected markets.

 

Baskin Robbins Franchise Cost

 

They offer two main options for franchises: Traditional and Non-traditional location. Each location type has its own set of costs and some similar fees like royalty fee, marketing and advertising fees etc. 

 

Estimated total to open up a Baskin Robbins Franchise range from $293,840 to $636,360.

 

Investment Tables

Name of FeeLow High
Initial Franchise Fee $25,000$25,000
Real Estate Development $123,000$267,000
Equipment, Trade Fixtures and Signs$115,000$197,760
Restaurant Technology System $1,440$15,000
License, Permits, Fees, and Deposits$7,000$20,000
Opening Inventory $5,000$8,000
Miscellaneous Opening Costs $9,500$28,000
Uniforms $400$800
Insurance $3,500$8,300
Travel & living expenses while training $1,000$9,000
Marketing start-up fee$3,000$5,000
Additional funds (3 months )$0$52,500
Estimated Total $293,840$636,360

 

Baskin Robbins Franchise Profit

 



 

In every fiscal year the franchisor income surpasses half million dollars revealing the potential and profit in the business. Even during pandemic times they saw a decline of only 4% in revenue. Baskin-Robbins can help you in recouping your investment depending on your profile in 4 to 8 years.

 

As per FDD 2022, total average sales in 884 single brand restaurants of Baskin Robbins were $488,920.

 

Average Sales (Single Brand Restaurant)

Location No. Of Restaurants Average Sales
West-North 254$509,197
West-South 247$538,070
Mountain-West180$448,632
East-North 91$412,962
East-South 112$461,004
Total 884$488,920

 

Rundown of Total Average Cost of Goods Sold 28.3% and Average Labor Cost 24.0%  in 790 Single Brand Restaurants. 

 

Location No. Of Restaurants 

Average cost of

Goods sold

Labour Cost 

Average 

North-East6829.6%24.9%
South-East5929.9%25.1%
Mountain-West 16828.3%24.7%
West-North 24929.1%23.9%
West-South 24626.8%23.0%
Total U.S79028.3%24.0%

Baskin Robbins Menu

 

It is famous for its “31 Flavors” slogan, and offers a wide variety of flavors of Ice Cream. Its menu has been divided under Mains, Beverages, Novelties, and Polar Pizzas.

 

MainsBanana Royale, Brownie Sundae, Banana Split, Reese’s Peanut Butter Cup Layered Sundae, Oreo Layered Sundae, Made with Snickers Layered Sundae, Hand Packed Ice Cream, Pre-Packed Scoop, Scoop, Double Scoop Warm Cookie Sundae, Single Warm Cookie Sandwich, Cookie, 24 Spiral Candles in Neon, Magic Candles, Clown Cones, 3- Scoops Sundae, 2- Scoop Sundae, Monster Creature Creation, Mermaid Creature Creation, Unicorn Creature Creation.
Beverages Shakes, Smoothie, Cappuccino Blasts, Bottle Water.
Novelties Chocolate Dipped Banana, Chocolate Dipped Banana with Almonds, Drumstick 
Polar Pizzas 

Oreo Cookies & Cream Ice Cream,

Chocolate Chip Cookie Dough Ice Cream,

Peanut Butter N chocolate Ice Cream.

Mint Chocolate Chip Ice Cream.

 

Baskin Robbins Locations

 

It has a huge network of over 7800 locations around the globe. As per December 2022 reports there are 2,339 locations in the USA and over 5,300 locations outside the United States.

 

  • California has 418 stores for every 94,526 people which is about 18% of its total number of locations.

 

  • New York has 295 stores for every 65,946 people which is about 13% of its total number of locations.

 

  • Illinois has 257 stores for every 49,307 people which is about 11% of its total number of locations.

 

Baskin Robbins Franchise Application

 

In order to apply for Baskin Robbins Franchise visit its official site and fill its online form. After you fill the details provided in the form the company will approve it within 60-90 days. Once you have signed a development agreement then it will take 6-9 months to open your store. 

 

If it’s taking long then you can choose its existing location as things are already done. 

 

For further details click https://www.baskinrobbins.com 

 

Conclusion

 

Ice Cream is one of the leading industries in the United States that is why many business owners and investors are interested in this sector. This is the only industry that quickly adapts to new trends. Baskin Robbins is a chain that is always in search of exceptional franchise candidates who can meet their qualifications. It goes best with the people who are not familiar with real estate and other options in the ice cream industry. 

 

No doubt it’s a profitable business for you in 2023, you can also speak to its other owners as well and can make the best decision. If you are able to meet its requirements and have passion for the ice cream business then you are welcomed in the Baskin Robbins family.

 



Frequently Asked Questions(FAQ's)

Yes, Baskin Robbins is a franchise, they started franchising in 1950.

Baskin Robbins Franchise owners make approximately $200,554 annually. 

Estimated total to open up a Baskin Robbins Franchise range from $293,840 to $636,360.



Baskin Robbins Franchise requires net- worth of $200,000, liquid Cash requirement of $100,000, initial franchise fee, other investments and ongoing fees.

In every fiscal year the franchisor income surpasses half million dollars revealing the potential and profit in the business.